The internet marketing priority list
Ian Lurie Aug 4 2011
In internet marketing, your top priorities are, in this order:
- Appeal. A desirable product.
- Quality. A product that doesn’t suck once people have it.
- Visibility. People have to find you when they need you.
- Stability. Your web site has to work.
- Ease of use. Make your site so easy to use, a brain-dead zombie could become a customer.
- Speed. Always strive to cut load times in half.
- Clarity. Write well. Use relevant, quality imagery. Explain yourself.
- Persistence. Provide lots of ways for folks to keep in touch. Don’t be a spammer. Just be available.
- Analytics. Measure everything.
- Aesthetics. Design your site appropriately.
Conspicuously missing are things like:
- Lots of traffic.
- Beautiful design. Appropriate doesn’t always equal beautiful.
- Fancy jargon and the shiny thing of the day.
Keep it simple. Focus on what you need to do. Achieve the hell out of that. Then do it even better.
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CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.