The internet marketing priority list
Ian Lurie Aug 4 2011
In internet marketing, your top priorities are, in this order:
- Appeal. A desirable product.
- Quality. A product that doesn’t suck once people have it.
- Visibility. People have to find you when they need you.
- Stability. Your web site has to work.
- Ease of use. Make your site so easy to use, a brain-dead zombie could become a customer.
- Speed. Always strive to cut load times in half.
- Clarity. Write well. Use relevant, quality imagery. Explain yourself.
- Persistence. Provide lots of ways for folks to keep in touch. Don’t be a spammer. Just be available.
- Analytics. Measure everything.
- Aesthetics. Design your site appropriately.
Conspicuously missing are things like:
- Lots of traffic.
- Beautiful design. Appropriate doesn’t always equal beautiful.
- Fancy jargon and the shiny thing of the day.
Keep it simple. Focus on what you need to do. Achieve the hell out of that. Then do it even better.
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CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More