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Internet marketing: The lifecycle

Once again, I get to subject you all to my utter lack of artistic skills. I’ve been working on a simpler diagram of the internet marketing lifecycle for about six months. It’s finally ready, I think, for a public glance. This one boils it all down to a less-pretty but hopefully more clear concept. BE NICE:

Internet marketing: The lifecycle

The internet marketing lifecycle, in all its glory

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If you’d like it in PDF, you can download it here: The internet marketing lifecycle, simplified version

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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  1. LOL. I thought you were trying to simplify it. Just SEO is a three Advil headache. When you think you know all the answers, they change the questions.
    Nice diagram that will need to be revised every year as the landscape keeps changing. For example, link building as we have known it for a few years maybe a thing of the past.
    Social interaction may be the now and the near future. However; most practitioners see it through their SEO lenses as that is what their background is and they try to use it as a link building tool. I am glad their links are generally No Follow.
    I am coming to the realization that for social interaction, we may need a different type of professional. Someone who is less technical and more of a people person. Does it make nerds obsolete?
    Keep up the good work.

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