Today, you get to see the ugly, stench-ridden underbelly of my writing process. I actually recorded myself typing this blog post. While I removed a few typos that would’ve gotten me rated NSFW, the rest is pretty much straight-up:
And, in plain old text, in case you don’t want the video version:
There are no tricks to internet marketing.
No secret methods.
It’s about connecting with an audience.
It’s about building a relationship that lasts.
Just for a second:
Forget “Social Media”
Forget search engines
Forget the internet
Focus on marketing.
Focus. On. Marketing.
Great marketing requires that you
1. SHOW UP:
Speak where you’ll be heard
= Be found.
= Be understood.
Respond to questions
Help people out
= Please them.
Every person who finds you is a potential customer.
Every person who understands you is a potential salesperson.
Every person you please joins your marketing team.
K, you can think about the internet again.
The internet makes marketing easier:
Search engines and social networks help you show up.
The whole web gives you a chance to communicate clearly.
Social media helps you connect with customers.
But it’s still marketing:
I know what you’re saying.
There’s no trick.
There’s no ‘method’.
Does this really work?
You tell me:
You’ve now spent 30 seconds reading plain text.
On a screen.
There’s no music.
There’s no dancing raisins or speeding cars.
It’s just marketing.
Delivered using the internet.
You should try it.
- 18 ways to build morale at a marketing agency (not)
- Internet project management, how we do it.
- Clients aren’t customers: Why most agencies suck at project management
- Why most market research is worthless
- You can now read Conversation Marketing, the book, in digital format.