Internet marketing in under 300 words
Ian Lurie Dec 29 2010
Today, you get to see the ugly, stench-ridden underbelly of my writing process. I actually recorded myself typing this blog post. While I removed a few typos that would’ve gotten me rated NSFW, the rest is pretty much straight-up:
And, in plain old text, in case you don’t want the video version:
There are no tricks to internet marketing.
No secret methods.
It’s about connecting with an audience.
It’s about building a relationship that lasts.
Just for a second:
Forget “Social Media”
Forget search engines
Forget the internet
Focus on marketing.
Focus. On. Marketing.
Great marketing requires that you
1. SHOW UP:
Speak where you’ll be heard
= Be found.
= Be understood.
Respond to questions
Help people out
= Please them.
Every person who finds you is a potential customer.
Every person who understands you is a potential salesperson.
Every person you please joins your marketing team.
K, you can think about the internet again.
The internet makes marketing easier:
Search engines and social networks help you show up.
The whole web gives you a chance to communicate clearly.
Social media helps you connect with customers.
But it’s still marketing:
I know what you’re saying.
There’s no trick.
There’s no ‘method’.
Does this really work?
You tell me:
You’ve now spent 30 seconds reading plain text.
On a screen.
There’s no music.
There’s no dancing raisins or speeding cars.
It’s just marketing.
Delivered using the internet.
You should try it.
- 18 ways to build morale at a marketing agency (not)
- Internet project management, how we do it.
- Clients aren’t customers: Why most agencies suck at project management
- Why most market research is worthless
- You can now buy Conversation Marketing, the book, in digital format.
- Sign up for my SEO training site: $7/month, forever, cancel any time.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More