How much specialization is too much?
I’ve started noticing whole new fields of internet marketing opening up: Blog marketing, social marketing, video marketing, and of course viral marketing (an oldie but still drives me nuts).
Supposedly each of these focuses on a distinct space, and someone specializing in, say, Blog marketing, can do stuff that a talented internet marketer can’t.
Isn’t a blog just a web site? How about mySpace? YouTube?
Specializing in a tiny sliver of internet marketing just to gain a niche is OK, I guess, but how can marketers serve their clients ethically and well if they only provide a single expertise? They can’t.
Long live the generalists…