Internet Marketing and Small Teams
Ian Lurie Jul 2 2006
I’ve never handled an internet marketing project with a team larger than four or five people: A marketer, a developer, a designer, a project manager, and maybe, if it’s a really big project, a producer.
Our typical teams are closer to three: A marketer, a designer and a project manager, with a developer in occasional part-time support.
Some folks are put off by this. They want to see ten people, huddled in a room, all pondering their marketing challenges.
But that’s a bad approach. With a small, tight team, you’re agile, able to quickly change direction, and you spend less of the client’s time in meetings.
The best internet marketing happens in very small groups. Trust me.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More