Internet Marketing and Small Teams

Ian Lurie Jul 2 2006

I’ve never handled an internet marketing project with a team larger than four or five people: A marketer, a developer, a designer, a project manager, and maybe, if it’s a really big project, a producer.

Our typical teams are closer to three: A marketer, a designer and a project manager, with a developer in occasional part-time support.

Some folks are put off by this. They want to see ten people, huddled in a room, all pondering their marketing challenges.

But that’s a bad approach. With a small, tight team, you’re agile, able to quickly change direction, and you spend less of the client’s time in meetings.

The best internet marketing happens in very small groups. Trust me.

tags : conversation marketing


  1. I use the same kind of a team. It really pays-off to stay focused and make fast changes.

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