Internet Marketing and Small Teams

Ian Lurie

I’ve never handled an internet marketing project with a team larger than four or five people: A marketer, a developer, a designer, a project manager, and maybe, if it’s a really big project, a producer.

Our typical teams are closer to three: A marketer, a designer and a project manager, with a developer in occasional part-time support.

Some folks are put off by this. They want to see ten people, huddled in a room, all pondering their marketing challenges.

But that’s a bad approach. With a small, tight team, you’re agile, able to quickly change direction, and you spend less of the client’s time in meetings.

The best internet marketing happens in very small groups. Trust me.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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