Internet Marketing Does NOT mean SEO!

Ian Lurie

Go to and search for Internet Marketing.

Half the posts that show up talk about search engine optimization.

SEO does not equal Internet Marketing. It’s one piece of it, but it’s not all of it.

Equating SEO and Internet Marketing is like saying an introduction is the same as a marriage proposal. Getting found is step 1. Building a lasting relationship is a never-ending (and hopefully fun) exercise.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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