Internet Marketing Does NOT mean SEO!
Ian Lurie Jun 6 2006
Go to Technorati.com and search for Internet Marketing.
Half the posts that show up talk about search engine optimization.
SEO does not equal Internet Marketing. It’s one piece of it, but it’s not all of it.
Equating SEO and Internet Marketing is like saying an introduction is the same as a marriage proposal. Getting found is step 1. Building a lasting relationship is a never-ending (and hopefully fun) exercise.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More