Internet Marketing: Game of Many Hats

Ian Lurie
multiple Ians

I kept a list of the types of things I did today. Here it is:

  1. Web analytics for an e-commerce site.
  2. Internet marketing strategy for a non-profit.
  3. Search engine optimization for yet another e-commerce site.
  4. Usability & creative review for someone’s blog.
  5. Writing for my blog.
  6. Streaming video consulting.

Sometimes it gets ugly in my office.

If you’re an internet marketer, what do you do in any given day?

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. My day consists of starting out the morning reading feeds and emails and enjoying some tea, amping up for the next major fire I have to put out. My job has such an amazing amount of variety it’s hard to say what I do typically afterwards, but today I spent some time designing a website, fixing a bug in a client’s blog, approving comments and marking others as spam, answering questions about a blog upgrade, designing a MySpace widget, and building up a stumbleupon presence.
    I am not happy unless I am doing 5 things at once, basically.

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