Internet Marketing: Game of Many Hats
Ian Lurie Sep 20 2007
I kept a list of the types of things I did today. Here it is:
- Web analytics for an e-commerce site.
- Internet marketing strategy for a non-profit.
- Search engine optimization for yet another e-commerce site.
- Usability & creative review for someone’s blog.
- Writing for my blog.
- Streaming video consulting.
Sometimes it gets ugly in my office.
If you’re an internet marketer, what do you do in any given day?
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More