Well, yeah. It is, and Brett explains why.
You can develop an internet marketing strategy around a broad, dispersed audience: The ‘shotgun approach’, where you get yourself in front of as many people as possible and hope for the best.
Or, you can develop a strategy around a deep, focused audience, where you learn the territory from top-to-bottom, and pick out your ideal customers, one at a time.
That’s why analytics (Observe and Adjust) and awareness of audience (Know the Room) are so very important. They allow you to continuously refine your tactics for happier and happier customers, a higher ROI, and a far better business.
I’ll refrain from any sniper comparisons…