Internet Marketing Is… What?
Ian Lurie Aug 3 2007
I’m in LA, drunk on my adorable six-month-old niece and a really good crumbled meatball sub (mmmmmmm), so this rambles a bit. Here’s a conversation I have all the time:
Other Person: So, what do you do?
Me: I’m an internet marketer.
So, what the hell is internet marketing? Every week it expands. This time last year, it included:
- Paid search
- Everything else
Now, of course, it includes:
- All of the above
- Social media (whatever that means – have you ever seen anti-social media?)
How do you narrow it down?
I think the answer is “You don’t”.
See, internet marketing is like all marketing: It’s not defined by the gadgets. It’s defined by how you use the gadgets to help your clients achieve their goals.
So, just as marketers once had to learn about how radio would affect their strategies, internet marketers have to learn how social media (I flinch every time I write it) affects theirs.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More