Internet Marketing Is… What?

Ian Lurie

I’m in LA, drunk on my adorable six-month-old niece and a really good crumbled meatball sub (mmmmmmm), so this rambles a bit. Here’s a conversation I have all the time:

Other Person: So, what do you do?

Me: I’m an internet marketer.

OP: Oh…

Me: …

That’s it.

So, what the hell is internet marketing? Every week it expands. This time last year, it included:

  • SEO
  • Paid search
  • Design
  • Strategy
  • Analytics
  • Planning
  • Everything else

Now, of course, it includes:

  • All of the above
  • Social media (whatever that means – have you ever seen anti-social media?)
  • Mobile

How do you narrow it down?

I think the answer is “You don’t”.

See, internet marketing is like all marketing: It’s not defined by the gadgets. It’s defined by how you use the gadgets to help your clients achieve their goals.

So, just as marketers once had to learn about how radio would affect their strategies, internet marketers have to learn how social media (I flinch every time I write it) affects theirs.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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