Internet Marketing Strategy Weekend: April 5, Seattle

Ian Lurie

April 5th-6th, I’ll be offering a 2-day internet marketing weekend. Here are the details:

  • Everyone leaves with an internet marketing plan for their site, reviewed by peers.
  • It’ll be informal.
  • It’ll be in Seattle.
  • I promise to be as sarcastic in person as I am online.
  • I will prepare a worksheet for each site before we start, so we can hit the ground running.
  • Day 1, you’ll research and write personas for your site, and then brainstorm changes that will let you better cater to those personas.
  • Day 2 will focus on getting the word out: You’ll work on your marketing strategy, including search engine optimization, pay per click and social media.

The Concept

I’m aiming for something a bit different than most seminars.
You will work with your fellow attendees and me to create an integrated internet marketing strategy. When you’ll leave, you’ll have what you need to improve the results you get online.

It’ll Be Hard Work

It’ll also be a bit of a boot camp: 9-7 each day, with lots of breaks.
When you leave Sunday, you’ll have a headache, plus an internet marketing playbook.

It’ll Cost Ya

The seminar will cost $4,000/person, which includes breakfast, lunch and dinner both days. If it makes you feel better, you can pay $3999.
If you say ‘Web 3.0’ during the seminar, I will charge you another $4,000.
Reserve your spot before 3/1 and it still costs $4,000. Sorry, I’m not into discounting.

But It’ll Be Worth It

Maximum size: 10 people. Minimum: 5 people.
If I don’t get 5 by 3/1 I will likely postpone.
You’ll leave with an internet marketing strategy. You’ll understand where your site’s design, copy, search marketing and other marketing efforts fit in, and how to make them work together.
And you’ll have that plan on paper.

What You Need to Bring

Your laptop. Your brain, primed and ready.

How to Register

E-mail me at [email protected].

If You Think I’m Insane

If this doesn’t seem like something you want, you can leave a comment below. Tell me why, and what you’d prefer. I’m trying to develop a curriculum and style that’s really valuable to attendees. I think I’ve got it, but I’ve certainly been wrong before.


Go Giants!!!!!

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

Start call to action

See how Portent can help you own your piece of the web.

End call to action


  1. I was excited until I saw the price tag. The peer-driven and moderated concept is exciting, but paying $4k for it is not.
    I imagine the people who could really benefit from this don’t want to pay $4k for time with peers and 10-20% of your time/attention. And I imagine the people who could afford it probably don’t think they could benefit from it (but they’re probably wrong).
    When placed side by side with your consulting offering (10k for 2-4 weeks and attention from an entire team), I’m skeptical of the relative value.

  2. Given the deafening silence after I posted this, I suspect you’re right on.
    One option: Have more people, and charge less. So, for example, do 20 people for $2000 for the weekend.
    Is that more interesting?
    Also, I’ll let you in on a secret: Our consulting package is about to go up in price…

Comments are closed.

Close search overlay