Internet Marketing

Internet Politics: A Long Way To Go

Since 2004, pundits have been saying that political campaigning on the internet has come of age.

Crying baby in a Santa hat

I beg to differ – it’s just barely been born.

Howard Dean showed us all the potential of grass-roots online campaigning. Moveon.org continues to draw attention. And the Republican party made amazing use of the blogosphere during the last presidential election. But 2007-08 will really tell the tale.

What online politicking has not yet figured out is a way to apply sound internet marketing principles to online campaigning. Moveon.org did a great job of catching attention once people got there. But the Republicans did the best job of getting their message out to a dispersed audience.

The first party to bring the two together will have a definite advantage come 2008.

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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