Since 2004, pundits have been saying that political campaigning on the internet has come of age.
I beg to differ – it’s just barely been born.
Howard Dean showed us all the potential of grass-roots online campaigning. Moveon.org continues to draw attention. And the Republican party made amazing use of the blogosphere during the last presidential election. But 2007-08 will really tell the tale.
What online politicking has not yet figured out is a way to apply sound internet marketing principles to online campaigning. Moveon.org did a great job of catching attention once people got there. But the Republicans did the best job of getting their message out to a dispersed audience.
The first party to bring the two together will have a definite advantage come 2008.