It's Not Just About Search

Ian Lurie

I talk a lot about search marketing and search engine optimization, and how important they are as lead generators.

That’s true.

But there are other vehicles, too, and you can’t ignore them. Here’s a quick example:

A client of ours was using pay per click to promote a business opportunity. We did everything right: Highly focused phrases, tested landing pages, etc.. But we just couldn’t seem to crack a ceiling of about 20-30 leads per day.

So, we purchased banner ads on relevant industry association sites. Bingo! Leads immediately jumped.

Just wanted to share that, so no one accuses me of becoming a searchophile…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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