It’s Not Just About Search
Ian Lurie Jan 22 2007
I talk a lot about search marketing and search engine optimization, and how important they are as lead generators.
But there are other vehicles, too, and you can’t ignore them. Here’s a quick example:
A client of ours was using pay per click to promote a business opportunity. We did everything right: Highly focused phrases, tested landing pages, etc.. But we just couldn’t seem to crack a ceiling of about 20-30 leads per day.
So, we purchased banner ads on relevant industry association sites. Bingo! Leads immediately jumped.
Just wanted to share that, so no one accuses me of becoming a searchophile…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More