It’s Not Just About Search

Ian Lurie Jan 22 2007

I talk a lot about search marketing and search engine optimization, and how important they are as lead generators.

That’s true.

But there are other vehicles, too, and you can’t ignore them. Here’s a quick example:

A client of ours was using pay per click to promote a business opportunity. We did everything right: Highly focused phrases, tested landing pages, etc.. But we just couldn’t seem to crack a ceiling of about 20-30 leads per day.

So, we purchased banner ads on relevant industry association sites. Bingo! Leads immediately jumped.

Just wanted to share that, so no one accuses me of becoming a searchophile…

tags : conversation marketing