Just How Fast IS Google?

Ian Lurie

Apparently that fast.
I just did a little test, took a random blog and bookmarked it using the ma.gnolia.com bookmarking service.
I searched Google for the address of the bookmarked site 10 minutes later and there it was in the results:
I’ve talked before about Google’s incredibly fast blog search updates. This is a little different.

Why it Matters in Internet Marketing

If your client says “Oh, it’s OK. Those busted pages won’t get picked up by Google for a few weeks anyway.” pick up a medium-weight book and drop it on their foot. Twice.
I’m not saying Google will crawl everything as frequently and as fast as they crawl the ‘latest bookmarks’ page on a major site. But you have to be mindful that they could crawl and add your new pages in minutes or hours.
That means you need to:

  • Have your TITLE tags in order before you launch the new pages;
  • Have any potential search engine roadblocks removed BEFORE launch. Not after; and
  • Include the major bookmarking services, like Ma.gnolia.com and Del.icio.us, in any launch strategy.

Ignore this advice at your peril. Soon, Google may be indexing stuff using time travel. I dunno…

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at www.ianlurie.com

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  1. That certainly explains why my pages that weren’t set up properly when uploaded never work as well as the ones that were “Ready” for Google.
    I always had a feeling about what you said but so many people said just get it up there and you can go back and fix it.
    Working on too many projects at a time, I put pages up just to move on to the next project. Time to start being serious and starting each page right.
    Thanks for this post.

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