Just How Fast IS Google?
Ian Lurie Jun 26 2008
Apparently that fast.
I just did a little test, took a random blog and bookmarked it using the ma.gnolia.com bookmarking service.
I searched Google for the address of the bookmarked site 10 minutes later and there it was in the results:
I’ve talked before about Google’s incredibly fast blog search updates. This is a little different.
Why it Matters in Internet Marketing
If your client says “Oh, it’s OK. Those busted pages won’t get picked up by Google for a few weeks anyway.” pick up a medium-weight book and drop it on their foot. Twice.
I’m not saying Google will crawl everything as frequently and as fast as they crawl the ‘latest bookmarks’ page on a major site. But you have to be mindful that they could crawl and add your new pages in minutes or hours.
That means you need to:
- Have your TITLE tags in order before you launch the new pages;
- Have any potential search engine roadblocks removed BEFORE launch. Not after; and
- Include the major bookmarking services, like Ma.gnolia.com and Del.icio.us, in any launch strategy.
Ignore this advice at your peril. Soon, Google may be indexing stuff using time travel. I dunno…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More