Keeping Your Edge
Ian Lurie Dec 6 2006
I worry a lot about losing my edge. After 11 years in internet marketing, I’m afraid of becoming, well, stodgy.
Brian writes about this in his latest post.
He’s right. Our web site is the least up-to-date of all of the sites we maintain. Why is that?
I think it’s because keeping your edge (in marketing, anyway) isn’t just about keeping your edge. It’s about helping your clients keep theirs.
Authenticity is about remaining 100% dedicated to your client’s best interests, sometimes to the point of telling them they’d be better off working with someone else.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More