Keeping Your Edge

Ian Lurie

Keeping your edge
I worry a lot about losing my edge. After 11 years in internet marketing, I’m afraid of becoming, well, stodgy.

Brian writes about this in his latest post.

He’s right. Our web site is the least up-to-date of all of the sites we maintain. Why is that?

I think it’s because keeping your edge (in marketing, anyway) isn’t just about keeping your edge. It’s about helping your clients keep theirs.

Authenticity is about remaining 100% dedicated to your client’s best interests, sometimes to the point of telling them they’d be better off working with someone else.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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Comments

  1. Why does the internet marketer always have the least up-to-date site?
    Same reason the cobbler has no shoes! (Especially in December!)
    Thank goodness for blogging…the busier I get, the more I have to write about (but the less time I have to write about it!)

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