Internet Marketing

I'm on KOMO 4 News Primetime

Update: You can watch the video of my interview, now, in this blog post.

Obama and Romney talk about KOMO 4

Images from Wikipedia (minus the speech bubbles)

I’m going to be on KOMO 4 News Primetime tonight, speaking in a 3-minute segment about social media’s growth and influence in this year’s Presidential race. We’ve been researching Facebook/Twitter interactions and the election for about 5 months—I’ll be talking about our findings so far.

The highlights:

  • This is the first Presidential election where social media reflects and affects the outcome for both sides.
  • The Romney campaign suffers from a ‘universe problem’ as reflected in their Facebook data: Romney has a highly motivated core audience but can’t expand beyond it. That’s a symptom of the problems that have him losing ground in battleground states like Colorado.
  • The Obama campaign suffers from big-brand problems: He has a Facebook audience larger than the population of Texas (!!!!) and therefore is very cautious about what he says/does there. But that makes it hard for him to put the election away, at least on Facebook.
  • This is marketing – each candidate has a brand. Each campaign is trying to strengthen their brand and get you to vote for them. Social media’s a part of that now.

The show airs (live) at 9 PM. You can watch it here.

I’ll be posting more of the research and data this evening and tomorrow.

I’d be lying if I said I was totally relaxed and felt like I was born to be on TV (cough). But I’ll rely on the great folks at KOMO to help me out.

[ Ian Lurie on KOMO 4 News Primetime, 9 PM (approximately) 10/3/2012 ]

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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