Marketers Must Brag More
Ian Lurie Apr 17 2007
Believe it or not, I’m a fairly low-key guy. I don’t like to brag about what I do, at all.
A client made a very, very good point last week by saying I need to brag more, because clients rarely realize all of the good stuff we’re doing for them.
What do you think? If marketers need to brag more, what should we brag about?
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More