Internet Marketing

Marketers Must Brag More

Believe it or not, I’m a fairly low-key guy. I don’t like to brag about what I do, at all.

A client made a very, very good point last week by saying I need to brag more, because clients rarely realize all of the good stuff we’re doing for them.

What do you think? If marketers need to brag more, what should we brag about?

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. I agree with you client and I’ve taken your word from some of your articles you’ve written. Bragging modestly is a key to success!
    Until I read this on your site very rarely boosted about the progress I’ve done, since I’ve started potential clients have been contacting me for all kinds of work.

  2. Yes, you should in your “low-key” way tell your clients all that you are doing for them. Sometimes even the little changes/additions/modifications will help your clients know you are moving their business forward. This is especially true of SEO since so much of it is behind the scenes.

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