Microsoft: Online PR Management?
Ian Lurie Nov 27 2006
Do you think Microsoft will deal with negative reviews of the Zune? Online?
See this review in the Chicago Sun Times. Hardly a small-time publication.
If I were Microsoft I’d:
- Write a detailed blog post breaking down the article and addressing each concern. Especially the one regarding the failed install. Acknowledge failure, then address it.
- Respond to the thousands of comments on Digg.com to at least demonstrate that I’m listening.
- Maybe point out, somewhere, that the author of this article writes a regular column with MacWorld? So maybe he’s a teeeeny bit biased?
- Do a little pay per click marketing. If I search for ‘zune failure’ on Google, there are zero PPC ads. None. For $.15/click Microsoft could place an ad.
- Do a little SEO. Microsoft doesn’t show up in the top 10 for ‘zune failure’ or ‘zune review’. They’re not in the top 5 for ‘zune’. Zune.net is #1 for ‘zune’, which is great and I’m sure that’s a Microsoft property, but why not hold more spots?
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More