Monday laziness: What’s old is new again
Ian Lurie Aug 9 2010
I swear my 11-hour work day just went by in 2 hours. I got here at 6:30 AM. It’s now 4:40 PM, and I haven’t gotten to my day’s todo list yet.
In the interest of my sanity, here’s a list of my favorite Conversation Marketing article series – multiple-post articles that delve deep into specific topics:
- Universal search: Image, video, local, news and product feed optimization. (5 parts)
- Aggregation aggravation: Now that search engines are aggregators, and don’t necessarily want searchers to leave, how do you make ’em click? A few tips in this series. (5 parts)
- Personas in internet marketing is a somewhat disjointed series of articles about using personas for campaigns, SEO and design. I know some folks hate ’em. I like ’em. So there. Easiest way to find the articles is to click any of the top 4 listings in this search result.
- Canonicalization: What it is, how to do it properly, and problems it can cause for SEO. (3 parts)
- Attribution: Tracking which ad/listing/search results contributed to a sale. (3 parts)
- Link Loopy: Why link building sucks, and how to make it suck less. (5 parts)
I know, shameless laziness on my part.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More