Monday laziness: What’s old is new again
Ian Lurie Aug 9 2010
I swear my 11-hour work day just went by in 2 hours. I got here at 6:30 AM. It’s now 4:40 PM, and I haven’t gotten to my day’s todo list yet.
In the interest of my sanity, here’s a list of my favorite Conversation Marketing article series – multiple-post articles that delve deep into specific topics:
- Universal search: Image, video, local, news and product feed optimization. (5 parts)
- Aggregation aggravation: Now that search engines are aggregators, and don’t necessarily want searchers to leave, how do you make ’em click? A few tips in this series. (5 parts)
- Personas in internet marketing is a somewhat disjointed series of articles about using personas for campaigns, SEO and design. I know some folks hate ’em. I like ’em. So there. Easiest way to find the articles is to click any of the top 4 listings in this search result.
- Canonicalization: What it is, how to do it properly, and problems it can cause for SEO. (3 parts)
- Attribution: Tracking which ad/listing/search results contributed to a sale. (3 parts)
- Link Loopy: Why link building sucks, and how to make it suck less. (5 parts)
I know, shameless laziness on my part.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More