MONSTER JAM: NOW NOW NOW NOW!!!!!
Ian Lurie Aug 11 2008
Monster trucks. Why?
But about a Seattle’s worth of people go to these shows every year. A lot of people think monster trucks are really cool. I may not agree, but I doubt those folks would be all that excited at my taste in video games. So we’re even.
As marketers, we have to get past our own biases and attitudes. We need to use personas and other tools to get into our audience’s heads.
Otherwise, we may miss the best message, the best keywords or the best product presentation. Most important, we’ll miss the real value that the product brings to that audience. We’ll tell the wrong story.
If you were going to sell to the audience at a monster truck rally, what would you say?
I’m just asking…
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More