My Book, for Free, Day 2

Ian Lurie

Thanks everyone for the great input regarding my book, which is now online for free, in HTML.

Some changes, and a bit of explanation:

Some folks noticed some missing “f’s”. Two-word explanation: Regular Expressions. For those who don’t know what a regular expression is, consider it a nuclear search and replace. Used correctly, it’s a fantastic tool for doing broad, sweeping search-and-replace, like ‘replace all instances of <font> with anything after it with <P>’. It’s also a fantastic tool for doing broad, sweeping destruction to your documents. Which is what I did, thereby replacing hundreds of instances of the letter ‘f’. I’m cleaning those up as I go.

I’ve added most of the book’s images in.

I’ve already made my first updates! Google Reader has supplanted Shrook as my favorite news reader, and Google Analytics has replaced Urchin (since Google bought Urchin, not too surprising).

I’ve also done a few things to make the ‘next’, ‘previous’ buttons a bit more obvious, I hope.

Keep the great feedback coming. Thanks!

Here’s the link to the book again: Conversation Marketing

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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