My Book, for Free, Day 2
Ian Lurie Jan 19 2007
Thanks everyone for the great input regarding my book, which is now online for free, in HTML.
Some changes, and a bit of explanation:
Some folks noticed some missing “f’s”. Two-word explanation: Regular Expressions. For those who don’t know what a regular expression is, consider it a nuclear search and replace. Used correctly, it’s a fantastic tool for doing broad, sweeping search-and-replace, like ‘replace all instances of <font> with anything after it with <P>’. It’s also a fantastic tool for doing broad, sweeping destruction to your documents. Which is what I did, thereby replacing hundreds of instances of the letter ‘f’. I’m cleaning those up as I go.
I’ve added most of the book’s images in.
I’ve already made my first updates! Google Reader has supplanted Shrook as my favorite news reader, and Google Analytics has replaced Urchin (since Google bought Urchin, not too surprising).
I’ve also done a few things to make the ‘next’, ‘previous’ buttons a bit more obvious, I hope.
Keep the great feedback coming. Thanks!
Here’s the link to the book again: Conversation Marketing
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More