My Book, for Free, Online
Ian Lurie Jan 18 2007
I’ve just taken a deep breath and published Conversation Marketing online, in HTML, for free.
You don’t have to register or do anything else – you can just read it.
Why on earth would I do that? Three reasons:
First: I’d like to get more input. There’s a comment form at the bottom of each page. You can submit comments to me using that form, or just e-mail me.
Second: I’d like this to grow. I have lots of ideas and ways I’d like to flesh out the concepts in my book. I can write a new book, going through all the stuff required to do that, and print it, and have it be out of date the day it publishes, or I can add new ideas, a little bit at a time, online.
Third: Frankly, it’s great propaganda. This is an experiment – I’m willing to bet I’ll sell more print books this way.
I hope to eventually turn this into a wiki, but for now, I’d like to try basic commenting and see how it goes.
Have a look: Conversation Marketing, the Online Edition
CEO & Founder
Ian Lurie is CEO and founder of Portent. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More