My Book, for Free, Online

Ian Lurie

I’ve just taken a deep breath and published Conversation Marketing online, in HTML, for free.

You don’t have to register or do anything else – you can just read it.

Why on earth would I do that? Three reasons:

First: I’d like to get more input. There’s a comment form at the bottom of each page. You can submit comments to me using that form, or just e-mail me.

Second: I’d like this to grow. I have lots of ideas and ways I’d like to flesh out the concepts in my book. I can write a new book, going through all the stuff required to do that, and print it, and have it be out of date the day it publishes, or I can add new ideas, a little bit at a time, online.

Third: Frankly, it’s great propaganda. This is an experiment – I’m willing to bet I’ll sell more print books this way.

I hope to eventually turn this into a wiki, but for now, I’d like to try basic commenting and see how it goes.

Have a look: Conversation Marketing, the Online Edition

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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  1. Congrats on getting the book online. It is one of the very few business books I have read through twice. I recommend people have paper and pencil in hand when they read it so they can DO what you suggest.
    Now that it is online, I can read it when I am on the road.

  2. Your book is wonderful.
    I am not finished reading it yet (only 5 chapters in) but really — even though the phone keeps ringing and duty calls — I cannot close my browser.
    Just had to stop reading to tell you that…I’ll get back to work now!
    Ain’t conversation grand?

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