I’ve just taken a deep breath and published Conversation Marketing online, in HTML, for free.
You don’t have to register or do anything else – you can just read it.
Why on earth would I do that? Three reasons:
First: I’d like to get more input. There’s a comment form at the bottom of each page. You can submit comments to me using that form, or just e-mail me.
Second: I’d like this to grow. I have lots of ideas and ways I’d like to flesh out the concepts in my book. I can write a new book, going through all the stuff required to do that, and print it, and have it be out of date the day it publishes, or I can add new ideas, a little bit at a time, online.
Third: Frankly, it’s great propaganda. This is an experiment – I’m willing to bet I’ll sell more print books this way.
I hope to eventually turn this into a wiki, but for now, I’d like to try basic commenting and see how it goes.
Have a look: Conversation Marketing, the Online Edition