My Own Dog Food
Ian Lurie Jun 5 2006
Here’s a quick case study: Me.
I’ve been marketing my book a bit for a week now, and had a nice burst of orders on the first weekend. Then things tailed off. A look at my traffic report told me folks are getting to the page and reading about the book , but not buying it.
Which either means 1) They don’t want my book or 2) Something is discouraging them from ordering. Since I can’t do much about 1 just yet, I focused on 2, and made these changes:
– Made sure folks know that shipping is now via US Mail 3 Day, rather than UPS.
– Made the cover screen shot a link to order the book.
Now we’ll see if I like my own dog food, or choke on it…
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.