No One's 'Just a Web Site'

Ian Lurie

I wrote this entry on our company wiki, and thought I’d share it here, too:

Whether they know it or not, none of our clients come to us for ‘just a web site’. We are an internet marketing agency. That means we’re helping every client ring the cash register more efficiently and more often using the internet. So everything we do is relevant to 99% of our clients.

Please don’t ever consider any project a ‘web site design’ or ‘development’. If we’re designing a site, we’re designing it so that folks will buy more, or sign up more often, or pick up the phone, or something else. If we’re doing production or development, we’re doing it so that the site’s more SEO-ready, and so that it uses good contingency design.

So you’re not a developer, or a designer, or a producer. You’re all marketers. If you continue to think like one, within your own area of expertise, our clients will flourish, and so will we.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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