No One’s ‘Just a Web Site’
Ian Lurie Jan 18 2007
I wrote this entry on our company wiki, and thought I’d share it here, too:
Whether they know it or not, none of our clients come to us for ‘just a web site’. We are an internet marketing agency. That means we’re helping every client ring the cash register more efficiently and more often using the internet. So everything we do is relevant to 99% of our clients.
Please don’t ever consider any project a ‘web site design’ or ‘development’. If we’re designing a site, we’re designing it so that folks will buy more, or sign up more often, or pick up the phone, or something else. If we’re doing production or development, we’re doing it so that the site’s more SEO-ready, and so that it uses good contingency design.
So you’re not a developer, or a designer, or a producer. You’re all marketers. If you continue to think like one, within your own area of expertise, our clients will flourish, and so will we.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More