Featured Internet Marketing

Offline to Online Marketing Webinar Now Available

Slideshare saves the day.
After spending 3 days trying to convert this presentation to a slides-with-audio recording, dealing with endless Keynote bugs, I had given up. I uploaded the slides sans audio. But then I noticed Slideshare lets me sync up audio with the slides. Woo hoo!
You can listen to the audio-only version here: Webinar in MP3 Format [18 meg]
And the slides, with audio, are here:

By the way, I have a much-neglected podcast feed that includes about 18-20 other podcasts, presentations and the like. It’s here.

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CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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Comments

  1. I was very positively impressed by the intro Webinar presented by Ian regarding the shift from offline to online advertising. I’m sold that Ian is a master relative to online advertising.
    As our business grows, I will keep this information in mind.
    Important (from my standpoint) Elements Discussed:
    -Audience
    -Iteration
    -Payoff
    -Assets
    -Ranking
    -Brand
    -Setting Baseline (What is good?)
    -Lifetime value of a customer
    -Conversion
    -Transition strategy
    -Protecting the brand
    -Expectations
    -ROI
    -Smart People more valuable than skilled people
    -Tests: What is a single click worth?
    -What is their analytic strategy
    -This is not a miraculous method
    Great stuff.

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