I gave a talk tonight to the SEMPDX crowd. It was an hour of ranting and raving about why digital agencies and in-house marketers are still treated like 1-trick vendors instead of marketing resources. I also went over the process I use when I create marketing strategies.
But here’s the fun part: The whole presentation is based on a big guide I’ve been writing for several months. You can now go and read it. It’s super-detailed, step-by-step. I pretty much opened the kimono on this one (figuratively speaking).
You can read it here:
And the link bundle that went with the presentation is here: