One-Trick Ponies Get Shot: Doing Digital Strategy Right

Ian Lurie

I gave a talk tonight to the SEMPDX crowd. It was an hour of ranting and raving about why digital agencies and in-house marketers are still treated like 1-trick vendors instead of marketing resources. I also went over the process I use when I create marketing strategies.

But here’s the fun part: The whole presentation is based on a big guide I’ve been writing for several months. You can now go and read it. It’s super-detailed, step-by-step. I pretty much opened the kimono on this one (figuratively speaking).

You can read it here:

One-Trick Ponies Get Shot: Doing Digital Strategy Right

And the link bundle that went with the presentation is here:

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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  1. Great reading, this is a must-read for any one who is into marketing… I will pas this on to my co-workers ASAP 🙂 Thanks
    Kind regards from
    a marketer from Denmark 🙂

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