Internet Marketing Blog Posts

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Internet Marketing

11 Dec, 2015

Running for Office? Reserve These Domain Names

By Ian Lurie

Short version: If you’re running for office, you need to reserve the right web addresses before someone else does. We’ve got a tool that generates the obvious ones for you. Obvious for you. Given the news lately, maybe not others. If you want to skip all the jokes and just try the tool, click the… Read More

survivorship bias jupiter and io Internet Marketing

18 Nov, 2015

Know why: How to beat marketing survivorship bias

By Ian Lurie

Why does marketing advice suck? We all look for marketing tactics we can repeat. You know what I mean: Some guy writes an article about marketing strategy, and boom, everyone’s off to the races. And 95% of the time, the tactics out of context fall flat on their metaphorical faces. Using the latest marketing how-to… Read More

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RankBrain Portent SEO Internet Marketing

30 Oct, 2015

Does RankBrain change digital marketing?

By Ian Lurie

No. Epilogue All hail RankBrain! Remember this day when we’re all slaves to machines that barf information on us, filling up downtime and turning us into drooling screen addicts… Wait. Since I’m too late to do anything about that, I thought I’d get one thing out of the way: RankBrain doesn’t matter to marketers. Or… Read More

Internet Marketing

19 Oct, 2015

Distance from Perfect: SearchLove London Slides

By Ian Lurie

I talked about Distance from Perfect at SearchLove London. There weren’t a lot of links, but here are they are. Plus the slides: The links: Factoids How Quality Score Affects Cost and per Conversion Twitter’s Algorithm Naked Mole Rats (you had to be there) The stats and explanation around revenue vs. page load time The… Read More

Force Directed Diagrams Internet Marketing

8 Oct, 2015

Site Speed Presentation: The links

By Ian Lurie

I talked about site speed today at OMCap Berlin. The presentation included a lot of little tips. Here are links to any relevant stuff, in the order they appeared in the presentation. The links: Site speed vs. revenue The stats and explanation around revenue vs. page load time. Diagnostic tools Google PageSpeed Insights GTMetrix Pingdom… Read More

Dude. Chill. Internet Marketing

2 Oct, 2015

The Last Second Guide to Holiday Marketing

By Ian Lurie

I saw a Christmas ad last week. Complete with one of those sanity-imploding ditties that make me want to scoop out my medulla. I won’t tell you the title. You’d share my curse and hum the stupid thing until mid-January. It’s not even Halloween yet, people. Hopefully, you aren’t responsible for this atrocity. And hopefully,… Read More

Marketing is Worldbuilding Internet Marketing

15 Sep, 2015

Marketing is WorldBuilding: Confluence Slides

By Ian Lurie

At ConfluenceCon last week I explained why marketing is worldbuilding, not storytelling. We’re not inserting customers into storylines. We’re providing them with a world that has many points of entry, lots of places to stop and many routes to conversion. Worldbuilding. Here’s an annotated slide deck: Weird, Useful, Significant: Marketing as Worldbuilding from Ian Lurie… Read More

Our Playbook Internet Marketing

9 Sep, 2015

Should I Use SEM to Promote My Content?

By Timothy Johnson

A lot of time, effort and resources go into creating high quality content for your business. Regardless of format – infographic, blog post, video or something else – you need to create, produce and publish every piece. You’re expending resources: Time, money or both. After making that hefty initial investment you need to get it… Read More

My Evernote knowledge base Internet Marketing

10 Aug, 2015

Fast Research for Internet Marketers: Faking the T-Shaped Knowledge Set

By Ian Lurie

Everyone knows I’m normally a diplomatic guy… HAHAHAHAHAHAHA SNIFF AHAHAHAHAHAHA SNORT AHAHAHAHA OK, now that you’ve sputtered coffee all over your keyboard: Somewhere, sometime in our professional lives, we’ve all been confronted with idiocy in the form of lazy ignorance: “Ignorance” = Not knowing the answer. Which happens to all of us. “Lazy” = An… Read More

Meetup at Portent - How conflict is key to creating great user experience Copywriting

2 Jul, 2015

How Conflict Is Key To Creating Great User Experiences

By Misty Weaver

Mr. Fisher Goes to Washington Steve Fisher, co-organizer Design & Content Conference recently visited Portent’s office in Seattle (Washington) to exchange brilliant ideas, but also to tell us some horror stories. For example: What do zombies have to do with content and design? Clearly, a lot. We Content Strategists are officially outpaced and outnumbered. So… Read More

Portent Placeholder Internet Marketing

18 Jun, 2015

Why not?

By Ian Lurie

TL;DR: I wrote my very first Medium post ever. It’s about marketing leadership and getting to “Why not?” Click here to read it. Any smart organization has the risk-takers and the risk-averse. That’s a very necessary balance. If all you have are risk-takers you’ll probably run aground in a hurry. If everyone on your team… Read More

The channels Internet Marketing

1 Jun, 2015

The Internet Marketing Stack: Channels

By Ian Lurie

This is the very last post in the marketing stack series! Want to start from the beginning? Click here. Part 1: The marketing stack Part 2: Infrastructure Part 3: Analytics Part 4: Content Part 5: The channels – paid, earned and owned ← You are here Channels are like pipes. They’re the machinery that puts… Read More

Content. It's kind of important. Internet Marketing

1 Jun, 2015

The Internet Marketing Stack: Content

By Ian Lurie

In part 3, I talked about Analytics. In this post, I’ll rant, rave and finally talk about content. This is content, by the way. Part 1: The marketing stack Part 2: Infrastructure Part 3: Analytics Part 4: Content ← You are here Part 5: The channels – paid, earned and owned First, a rant: All… Read More

Analytics listens to the marketing stack Internet Marketing

1 Jun, 2015

The Internet Marketing Stack: Analytics

By Ian Lurie

In part 2, I talked about infrastructure and its place in the marketing stack. In this post, I talk about analytics and its role in internet marketing. Part 1: The marketing stack Part 2: Infrastructure Part 3: Analytics ← You are here Part 4: Content Part 5: The channels – paid, earned and owned Analytics… Read More

Infrastructure drives internet marketing. It's the base of the stack. Internet Marketing

1 Jun, 2015

The Marketing Stack: Infrastructure

By Ian Lurie

In part 1, I talked about the marketing stack as a whole. In this post, I’ll walk through the base of the stack: Infrastructure. Part 1: The marketing stack Part 2: Infrastructure ← You are here Part 3: Analytics Part 4: Content Part 5: The channels – paid, earned and owned Infrastructure delivers content to… Read More