Internet Marketing Blog Posts

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Internet Marketing

28 Mar, 2016

14 Little Things to Make Your Content Better

By Ian Lurie

Pssst: I did a webinar about this. Watch the recording here. Great content is all about a great idea. It’s also about the production quality. I can’t give much advice about video or audio, but I write a lot. These are my favorite little tweaks to improve content quality, reader happiness, and performance. All these… Read More

Your marketing toolbox - it's essential Internet Marketing

14 Mar, 2016

11 Must-Have Tech Skills For Every Digital Marketer

By Ian Lurie

Digital marketing is a mish-mash of marketing knowledge and little snippets of nerdy know-how. It’s a mess. You need to nail both categories, and the one that I see most often jam up would-be marketers is the nerdy stuff. Without it, you can’t execute. There isn’t some exclusive “oh-look-at-me-I’m-a-digital marketer” club. If you can’t check… Read More

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How to Set Your Marketing Budget Internet Marketing

20 Jan, 2016

How to: Set your marketing budget (backwards)

By Ian Lurie

What’s an ideal marketing budget? ONE MILLION DOLLARS IN SMALL BILLS DROPPED ON MY DESK. Or not. Reality trashes marketing budgets. It throws all manner of misery at us: No customer acquisition data Bad customer acquisition data Wishful thinking by clients, bosses and boards When that happens, I like to work backwards, like this: Find… Read More

unlimited 10x content Internet Marketing

12 Jan, 2016

How to: Make 10x Content Achievable

By Ian Lurie

For those who don’t know: 10x content, originally defined by Rand Fishkin, is content that’s 10x better than the current best item in a search result for a particular topic. The following may or may not be entirely true. But it’s realistic: I nearly killed a colleague for Hanukkah. We were eating lunch. I said… Read More

Content marketing without a network. Good luck with that. Content Strategy

7 Jan, 2016

Need to Crush Content Promotion? Love Your Dealers

By Ian Lurie

I talk about dealers in this post. When I had some friends edit it, they accused me of writing yet another Breaking Bad comparison post. Let me point out that there are many other kinds of dealer networks: Cars. Games. Chocolate. Bootlegged copies of Asia’s 1983 world tour. “Dealer” is just the right word for… Read More

Because business Internet Marketing

15 Dec, 2015

5 Lessons for Entrepreneurs

By Ian Lurie

Last February, I had to have hernia surgery. I was so stressed about work that, as they put me under, I was just happy to get some sleep. Yes, I was treating abdominal surgery as ‘me time.’ For me, late 2014 to early 2015 was a poop cyclone of biblical proportions. Things have changed. I’m… Read More

Internet Marketing

11 Dec, 2015

Running for Office? Reserve These Domain Names

By Ian Lurie

Short version: If you’re running for office, you need to reserve the right web addresses before someone else does. We’ve got a tool that generates the obvious ones for you. Obvious for you. Given the news lately, maybe not others. If you want to skip all the jokes and just try the tool, click the… Read More

survivorship bias jupiter and io Internet Marketing

18 Nov, 2015

Know why: How to beat marketing survivorship bias

By Ian Lurie

Why does marketing advice suck? We all look for marketing tactics we can repeat. You know what I mean: Some guy writes an article about marketing strategy, and boom, everyone’s off to the races. And 95% of the time, the tactics out of context fall flat on their metaphorical faces. Using the latest marketing how-to… Read More

RankBrain Portent SEO Internet Marketing

30 Oct, 2015

Does RankBrain change digital marketing?

By Ian Lurie

No. Epilogue All hail RankBrain! Remember this day when we’re all slaves to machines that barf information on us, filling up downtime and turning us into drooling screen addicts… Wait. Since I’m too late to do anything about that, I thought I’d get one thing out of the way: RankBrain doesn’t matter to marketers. Or… Read More

Internet Marketing

19 Oct, 2015

Distance from Perfect: SearchLove London Slides

By Ian Lurie

I talked about Distance from Perfect at SearchLove London. There weren’t a lot of links, but here are they are. Plus the slides: The links: Factoids How Quality Score Affects Cost and per Conversion Twitter’s Algorithm Naked Mole Rats (you had to be there) The stats and explanation around revenue vs. page load time The… Read More

Force Directed Diagrams Internet Marketing

8 Oct, 2015

Site Speed Presentation: The links

By Ian Lurie

I do a presentation about page load speed. The presentation includes a lot of little tips. Here are links to any relevant stuff. The links change now and then, so keep an eye on things. Note!!!! We now have a complete guide to page load speed optimization. No signup, no registration, nothing required. Read it.… Read More

Dude. Chill. Internet Marketing

2 Oct, 2015

The Last Second Guide to Holiday Marketing

By Ian Lurie

I saw a Christmas ad last week. Complete with one of those sanity-imploding ditties that make me want to scoop out my medulla. I won’t tell you the title. You’d share my curse and hum the stupid thing until mid-January. It’s not even Halloween yet, people. Hopefully, you aren’t responsible for this atrocity. And hopefully,… Read More

Marketing is Worldbuilding Internet Marketing

15 Sep, 2015

Marketing is WorldBuilding: Confluence Slides

By Ian Lurie

At ConfluenceCon last week I explained why marketing is worldbuilding, not storytelling. We’re not inserting customers into storylines. We’re providing them with a world that has many points of entry, lots of places to stop and many routes to conversion. Worldbuilding. Here’s an annotated slide deck: Weird, Useful, Significant: Marketing as Worldbuilding from Ian Lurie… Read More

Our Playbook Internet Marketing

9 Sep, 2015

Should I Use SEM to Promote My Content?

By Timothy Johnson

A lot of time, effort and resources go into creating high quality content for your business. Regardless of format – infographic, blog post, video or something else – you need to create, produce and publish every piece. You’re expending resources: Time, money or both. After making that hefty initial investment you need to get it… Read More

My Evernote knowledge base Internet Marketing

10 Aug, 2015

Fast Research for Internet Marketers: Faking the T-Shaped Knowledge Set

By Ian Lurie

Everyone knows I’m normally a diplomatic guy… HAHAHAHAHAHAHA SNIFF AHAHAHAHAHAHA SNORT AHAHAHAHA OK, now that you’ve sputtered coffee all over your keyboard: Somewhere, sometime in our professional lives, we’ve all been confronted with idiocy in the form of lazy ignorance: “Ignorance” = Not knowing the answer. Which happens to all of us. “Lazy” = An… Read More