Internet Marketing Blog Posts

Internet Marketing

Short version: If you’re running for office, you need to reserve the right web addresses before someone else does. We’ve got a tool that generates the obvious ones for you. Obvious for you. Given the news lately, maybe not others. If you want to skip all the jokes and just try the tool, click the… Read More

Internet Marketing

Why does marketing advice suck? We all look for marketing tactics we can repeat. You know what I mean: Some guy writes an article about marketing strategy, and boom, everyone’s off to the races. And 95% of the time, the tactics out of context fall flat on their metaphorical faces. Using the latest marketing how-to… Read More

Internet Marketing

No. Epilogue All hail RankBrain! Remember this day when we’re all slaves to machines that barf information on us, filling up downtime and turning us into drooling screen addicts… Wait. Since I’m too late to do anything about that, I thought I’d get one thing out of the way: RankBrain doesn’t matter to marketers. Or… Read More

Internet Marketing

I talked about Distance from Perfect at SearchLove London. There weren’t a lot of links, but here are they are. Plus the slides: The links: Factoids How Quality Score Affects Cost and per Conversion Twitter’s Algorithm Naked Mole Rats (you had to be there) The stats and explanation around revenue vs. page load time The… Read More

Internet Marketing

I do a presentation about page load speed. The presentation includes a lot of little tips. Here are links to any relevant stuff. The links change now and then, so keep an eye on things. Note!!!! We now have a complete guide to page load speed optimization. No signup, no registration, nothing required. Read it.… Read More

Internet Marketing

I saw a Christmas ad last week. Complete with one of those sanity-imploding ditties that make me want to scoop out my medulla. I won’t tell you the title. You’d share my curse and hum the stupid thing until mid-January. It’s not even Halloween yet, people. Hopefully, you aren’t responsible for this atrocity. And hopefully,… Read More

Internet Marketing

At ConfluenceCon last week I explained why marketing is worldbuilding, not storytelling. We’re not inserting customers into storylines. We’re providing them with a world that has many points of entry, lots of places to stop and many routes to conversion. Worldbuilding. Here’s an annotated slide deck: Weird, Useful, Significant: Marketing as Worldbuilding from Ian Lurie… Read More

Internet Marketing

A lot of time, effort and resources go into creating high quality content for your business. Regardless of format – infographic, blog post, video or something else – you need to create, produce and publish every piece. You’re expending resources: Time, money or both. After making that hefty initial investment you need to get it… Read More

Internet Marketing

Everyone knows I’m normally a diplomatic guy… HAHAHAHAHAHAHA SNIFF AHAHAHAHAHAHA SNORT AHAHAHAHA OK, now that you’ve sputtered coffee all over your keyboard: Somewhere, sometime in our professional lives, we’ve all been confronted with idiocy in the form of lazy ignorance: “Ignorance” = Not knowing the answer. Which happens to all of us. “Lazy” = An… Read More

Copywriting

Mr. Fisher Goes to Washington Steve Fisher, co-organizer Design & Content Conference recently visited Portent’s office in Seattle (Washington) to exchange brilliant ideas, but also to tell us some horror stories. For example: What do zombies have to do with content and design? Clearly, a lot. We Content Strategists are officially outpaced and outnumbered. So… Read More

Internet Marketing

TL;DR: I wrote my very first Medium post ever. It’s about marketing leadership and getting to “Why not?” Click here to read it. Any smart organization has the risk-takers and the risk-averse. That’s a very necessary balance. If all you have are risk-takers you’ll probably run aground in a hurry. If everyone on your team… Read More

Internet Marketing

This is the very last post in the digital marketing stack series! Want to start from the beginning? Click here. Part 1: The digital marketing stack Part 2: Infrastructure Part 3: Analytics Part 4: Content Part 5: The channels – paid, earned and owned ← You are here Channels are like pipes. They’re the machinery… Read More

Internet Marketing

In part 3, I talked about Analytics. In this post, I’ll rant, rave and finally talk about content. This is content, by the way. Part 1: The digital marketing stack Part 2: Infrastructure Part 3: Analytics Part 4: Content ← You are here Part 5: The channels – paid, earned and owned First, a rant:… Read More

Internet Marketing

In part 2, I talked about infrastructure and its place in the marketing stack. In this post, I talk about analytics and its role in internet marketing. Part 1: The digital marketing stack Part 2: Infrastructure Part 3: Analytics ← You are here Part 4: Content Part 5: The channels – paid, earned and owned… Read More

Internet Marketing

In part 1, I talked about the marketing stack as a whole. In this post, I’ll walk through the base of the stack: Infrastructure. Part 1: The digital marketing stack Part 2: Infrastructure ← You are here Part 3: Analytics Part 4: Content Part 5: The channels – paid, earned and owned Infrastructure delivers content… Read More