Internet Marketing Blog Posts

Internet Marketing

This is the very last post in the digital marketing stack series! Want to start from the beginning? Click here. Part 1: The digital marketing stack Part 2: Infrastructure Part 3: Analytics Part 4: Content Part 5: The channels – paid, earned and owned ← You are here Channels are like pipes. They’re the machinery… Read More

Internet Marketing

In part 3, I talked about Analytics. In this post, I’ll rant, rave and finally talk about content. This is content, by the way. Part 1: The digital marketing stack Part 2: Infrastructure Part 3: Analytics Part 4: Content ← You are here Part 5: The channels – paid, earned and owned First, a rant:… Read More

Internet Marketing

In part 2, I talked about infrastructure and its place in the marketing stack. In this post, I talk about analytics and its role in internet marketing. Part 1: The digital marketing stack Part 2: Infrastructure Part 3: Analytics ← You are here Part 4: Content Part 5: The channels – paid, earned and owned… Read More

Internet Marketing

In part 1, I talked about the marketing stack as a whole. In this post, I’ll walk through the base of the stack: Infrastructure. Part 1: The digital marketing stack Part 2: Infrastructure ← You are here Part 3: Analytics Part 4: Content Part 5: The channels – paid, earned and owned Infrastructure delivers content… Read More

Internet Marketing

I’ve prattled on about the digital marketing stack for a few years now, but haven’t really explained each chunk. This 5-post series explains the stack as a whole, then piece-by-piece. I’m not some TV series jerk who will keep you hanging, though, wondering which of your favorite characters will die next (cough HBO cough cough).… Read More

Internet Marketing

There are internet marketers. Then there are 100% pure internet marketing asshats. They stomp their moral compass to bits in the interest of earning more dollars (or pounds, or drachmas, or whatever). These are a few examples of their tactics: Commit libel Asshats write headlines that imply horrific things/inappropriate or reputation-destroying behavior, like ‘Is This… Read More

Internet Marketing

MMM. Piiiii. It’s just a few hours till the annual Pi Day celebration at the Portent Interactive offices. About 3.14 hours if you’re into the whole brevity thing. Somewhere, my cardiologist is yelling at this monitor. One can only assume there’s no better way to spend an afternoon as a highly paid medical professional than… Read More

Internet Marketing

I read the news today, oh boy. No doubt, many of you have already read the headline from TechCrunch. Or maybe you caught it coming down off the mountain from Google. Google is formalizing its stance on “mobile-friendliness” as a ranking signal worldwide. Not only that, but they’re boosting content from indexed apps in organic… Read More

Internet Marketing

Seth Godin reminds us, “Great stories agree with our worldview. The best stories don’t teach people anything new. Instead the best stories agree with what the audience already believes and makes [them] feel smart and secure when reminded how right they were in the first place.” Back in September, Starbucks rolled out its first global… Read More

Internet Marketing

Halfway during one of my marketing classes in college, I noticed a small quote on the bottom right-hand side of the whiteboard. It said, “Which raindrop caused the flood?” My teacher never referenced it once during the duration of the course. However, ten weeks later, it all made sense. What is this IMC you speak… Read More

Internet Marketing

I’ve worked at Portent for 14 years now and this is my first blog post. You might ask yourself, “why now?” “Why does he start with this subject?” The answer is that nothing in the past 14-plus years has been more exciting, more inspiring, and maybe even more important than the recent technological advancements that have allowed us… Read More

Internet Marketing

Modern marketers are mutts: We have to write, edit, produce, plan, measure, learn, listen, speak and otherwise pull miracles out of our rear ends on a daily basis. We need tools. This is my list. By the way, no one’s paid me, bribed me, threatened me or otherwise steered me towards their products. This is… Read More

Internet Marketing

I am a camp counselor.  You know the kind: clipboard in hand, singing loud and off-key, with a huge smile plastered on my (no-makeup) face.  I know all of the ways to identify a Cedar tree, how to cook beef stew in aluminum foil on the campfire, and the best bed-time stories for a 12… Read More

Internet Marketing

Yesterday, Google rolled out ‘custom affinities’ — their way to cross-target different audience segments. You can read about it on The Verge: Google rolls out custom affinity audiences ad tool for targeting very specific groups of people We’ve been researching this for a few years now. We started showing our results when I babbled about… Read More

Internet Marketing

I talk about all that’s wrong in marketing, tactics vs. strategy, etc. etc. We’re ignoring strategy and sound marketing. We work too hard to game the algorithm at the expense of long-term business development. FYI: For me, gaming the algorithm means finding the fine edge between legitimate and spam, and skating that edge. For me,… Read More