The Portent Blog

Space the Dog Internet Marketing

4 Oct, 2013

Essential Characteristics of an Internet Marketing Applicant or How a Dog Got Me My Job

By Madelaine Kellman

The vast field of Internet marketing may not necessarily be new, but it certainly has changed from the days of simple email campaigns and standard websites. Now it involves numerous sectors, from SEO to social media and everything in between. It is rapidly changing and requires someone to have their finger on the pulse of… Read More

Internet Marketing

30 Sep, 2013

Dispersed citation: Article and slides

By Ian Lurie

I’ve done some presenting over the last few weeks. Most of my talks centered around the concept of dispersed citation. It’s my theory on where Google’s going with all this rel=author, no-more-keywords, Google+ stuff, plus some tips on how to prepare and capitalize. Here’s the article – it’s a bit of a long read, but… Read More

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Mom walking to work with briefcase and milk bottle Internet Marketing

11 Sep, 2013

5 Project Management Tips from Portent’s Newest Mom

By Portent Staff

Being a new mom is pretty awesome. Sure, there’s lack of sleep, lots of crying (you and the baby), and lots of diapers. But there are also awesome smiles, giggles, cuddles, and hugs.  It’s challenging enough to accommodate this new person, but working full-time adds an extra layer. Over the years, however, I’ve developed some… Read More

eyepoke Internet Marketing

29 Aug, 2013

Distance from Perfect: Slides now, post later

By Ian Lurie

I’m writing another humungous post about this presentation, given during today’s Portent U webinar. For now, though, here are the slides: Distance from Perfect: Internet Marketing in 2013 from Ian Lurie Enjoy!

content-influences-thumb Internet Marketing

23 Aug, 2013

The Humungous Guide to Content Strategy

By Ian Lurie

I went a little nuts here. I started writing a short ‘how-to’ post on content audits. Then it turned into a longer post on content strategy. Then it became a mini-infographic. It ended up being a top-to-bottom guide on how we do content strategies at Portent. We put it into a custom format so it’s… Read More

Word "Top 10'' written by a chalk on a blackboard Internet Marketing

16 Aug, 2013

Portent’s Top 10 Posts of 2013 (So Far…)

By Portent Staff

We are over halfway through 2013, so we thought we’d glance back at some of our top Portent blog posts of the year (so far).  This was no easy selection — we are very fortunate to have a plethora of great content to choose from. The following posts were chosen based on social impact, traffic… Read More

Lecturn and teleprompter Internet Marketing

15 Aug, 2013

3 Surprising Ways to Instantly Improve Your Public Speaking Skills

By David Portney

Most people hate public speaking, don’t they? Anecdotally, we hear that people would rather die than have to get up in front of a group of other human beings and make a presentation. I sure can relate to that! People who know me now might not believe this, but I grew up very shy and… Read More

Screen Shot 2013-07-24 at 5.48.04 PM Design & Development

25 Jul, 2013

Parallax Scrolling? HTML5 Animations? Why We’re Falling for New Design Techniques

By Portent Staff

Change is in the air around Portent. Change that’s directly tied to how we see the future of Internet marketing. And it’s exciting. And it involves cool design innovations like parallax scrolling and HTML5 animations. As we shift our focus more and more towards what we call 10% content—deeper, larger projects that take bigger risks… Read More

Internet Marketing

1 Jul, 2013

18 Ways You’re Ruining Your Marketing Campaign

By Ian Lurie

Just a quick week-of-July-4th, I haven’t-gotten-to-rant-in-a-while rant: Say you have something when you don’t. You may think that 200 units is enough for your big product launch. But the customers you lose because you’re out of stock will seek alternatives. Make sure your product sourcing is sound, and you can fulfill market demand. Say nothing… Read More

Rank #2? Too bad. Internet Marketing

21 May, 2013

How Google Ruined Marketing

By Ian Lurie

Marketing wasn’t supposed to be a zero-sum game. Your competitor bought a TV commercial, you bought a TV commercial. They bought radio time, you bought radio time. Even if they bought every available second of radio time on one station, you could buy time on another, or go to a completely different medium. That promoted… Read More

Canoe team Internet Marketing

16 May, 2013

Manage Stuff, Lead People: How to Turn Workers into Leaders

By Steve Gahler

We’ve all seen it happen. An employee is doing killer work, initiating great ideas, and displaying a willingness to take on larger projects. The employee is quickly promoted to a manager position. But while this top employee has excelled at the tactical parts of the job, he or she has never managed a team before.… Read More

A donkey with a speech bubble talks about assuming. Internet Marketing

3 May, 2013

3 Common Leadership Pitfalls to Avoid at All Costs

By Portent Staff

Conventional wisdom dictates that working in teams is often the best way to accomplish a task. Many hands make light work, a bundle of sticks cannot be broken, etc. Particularly with large, complex projects, there is just no way one person can accomplish everything on their own. We can’t possibly know everything, or be experts… Read More

weird useful sig Internet Marketing

19 Apr, 2013

Weird, Useful, Significant: Internet marketing in 2013

By Ian Lurie

Updated 06.04.13: Added lots more stuff to the presentation. More weird goodness! The University of Washington Web Council invited me to talk about search and internet marketing yesterday. This was my presentation. It steals liberally from lots of great marketers, like Seth Godin, David Ogilvy and John Caples. Oh, and Gary Gygax. I gotta give… Read More

Internet Marketing

11 Apr, 2013

Why You Should Market Like You (Want to) Cook

By Alexander Nessel

Great marketing should be mouthwatering, scrumptious, and satisfying. Don’t you want customers pining for your next email, devouring every bit of information, and anxiously awaiting more? We don’t always think about marketing in terms of a delicious meal, but restaurants and marketers ultimately have the same goals. Give customers a taste of something yummy, satisfy… Read More

Internet Marketing

1 Apr, 2013

The Client’s Guide to Internet Marketers

By Ian Lurie

100% pure ranty Monday goodness: 1: Some of us know what we’re doing It’s true! You can find internet marketers who know what they’re doing with a simple question: “Do you guarantee your work?” If they say yes, flee immediately. If they say no, follow with “Can you do link building for me?” If they… Read More