Internet Marketing Blog Posts

  • Everything or Small Business Only?
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3 Jul, 2006

Clueless in Congress

By Ian Lurie

The Senators and Representatives deciding the fate of net neutrality have no clue about the internet. Here's proof.

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2 Jul, 2006

Internet Marketing and Small Teams

By Ian Lurie

I’ve never handled an internet marketing project with a team larger than four or five people: A marketer, a developer, a designer, a project manager, and maybe, if it’s a really big project, a producer. Our typical teams are closer to three: A marketer, a designer and a project manager, with a developer in occasional… Read More

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1 Jul, 2006

Truth in Marketing: What we can learn from the Tour de France

By Ian Lurie

The scandal hanging over this year's Tour de France holds a lesson for marketers everywhere.

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29 Jun, 2006

Reviewed: Google Checkout Payment System

By Ian Lurie

Google just released their new Google Checkout service. Like PayPal, this service promises to let you easily accept credit card payments on your site. Does it live up to expectations, though? I set up Google Checkout on my own site as a test. Read the review...

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27 Jun, 2006

Banner Ad Blindness

By Ian Lurie

ClickZ's latest article about banner ads says most users ignore them. I'm hardly a big fan of banners, but I don't totally agree, either. Read on to learn why.

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26 Jun, 2006

Vastu Shakra (aka Feng Shui) Web Design?

By Ian Lurie

CNN is calling Vastu Shakra web design a new trend online. True, or hooey? You make the call...

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22 Jun, 2006

Google Launching Cost-Per-Action Network

By Ian Lurie

Google is testing a cost per action network. This could shake up online advertising...

Internet Marketing

16 Jun, 2006

Conversation Marketing Applied

By Ian Lurie

I literally took a page from my own book today, and made some changes to the Conversation Marketing book sales page...

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14 Jun, 2006

SEO Stats: Local Search Grows

By Ian Lurie

Ignore search marketing, and internet marketing, and your audience may walk away from you. Here’s a few interesting stats from Understanding Searcher Behavior: Over half of search engine users now substitute internet search for the phone book. 43% of search engine users now use search engines to find local services. Local search is a growing… Read More

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13 Jun, 2006

Internet Marketing Case Study: Testing Works

By Ian Lurie

Testing works. It doesn’t just work. It kicks butt. Here’s a recent example: We ran a lead generation campaign for a client. We had 4 landing pages and made sure that 25% of our audience landed on each one. These landing pages were not all that different. We used two possible headlines and two possible… Read More

Internet Marketing

13 Jun, 2006

Marketing, Clueless

By Ian Lurie

One lesson, two examples, and proof (as if it were really necessary) that I’m not infallible: First, the lesson: If an online ad venue is a flop at 1x, increasing it to 6x will only make it a bigger flop. I just got a call from a sales rep from an ad network. They explained… Read More

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7 Jun, 2006

Pondering Internet Marketing

By Ian Lurie

I'm on a bit of an internet marketing tear this week, with my little rant yesterday and now this post. I'm prepping for a breakfast presentation tomorrow, which may explain it. The first question in the presentation is 'What is internet marketing?'. Generally, when I ask that question, I get a range of answers, but none include 'my web site'. That's a major omission.

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6 Jun, 2006

Internet Marketing Does NOT mean SEO!

By Ian Lurie

Go to Technorati.com and search for Internet Marketing. Half the posts that show up talk about search engine optimization. SEO does not equal Internet Marketing. It’s one piece of it, but it’s not all of it. Equating SEO and Internet Marketing is like saying an introduction is the same as a marriage proposal. Getting found… Read More

Web 2.0 doesn't exist. Internet Marketing

5 Jun, 2006

A (very) Brief Rant

By Ian Lurie

Three terms that make my right eye twitch: Web 2.0 isn’t. Someone building a ‘web 2.0’ web site is building a better web site. It’s not some sea change in how web sites work. A blog is not a revolution in internet technology. Blogging software is just a form of content management. Viral marketing is… Read More

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5 Jun, 2006

My Own Dog Food

By Ian Lurie

Here’s a quick case study: Me. I’ve been marketing my book a bit for a week now, and had a nice burst of orders on the first weekend. Then things tailed off. A look at my traffic report told me folks are getting to the page and reading about the book , but not buying… Read More

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