Internet Marketing Blog Posts

  • Everything or Small Business Only?
Internet Marketing

16 Jun, 2006

Conversation Marketing Applied

By Ian Lurie

I literally took a page from my own book today, and made some changes to the Conversation Marketing book sales page...

Portent Placeholder Internet Marketing

14 Jun, 2006

SEO Stats: Local Search Grows

By Ian Lurie

Ignore search marketing, and internet marketing, and your audience may walk away from you. Here’s a few interesting stats from Understanding Searcher Behavior: Over half of search engine users now substitute internet search for the phone book. 43% of search engine users now use search engines to find local services. Local search is a growing… Read More

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Portent Placeholder Internet Marketing

13 Jun, 2006

Internet Marketing Case Study: Testing Works

By Ian Lurie

Testing works. It doesn’t just work. It kicks butt. Here’s a recent example: We ran a lead generation campaign for a client. We had 4 landing pages and made sure that 25% of our audience landed on each one. These landing pages were not all that different. We used two possible headlines and two possible… Read More

Internet Marketing

13 Jun, 2006

Marketing, Clueless

By Ian Lurie

One lesson, two examples, and proof (as if it were really necessary) that I’m not infallible: First, the lesson: If an online ad venue is a flop at 1x, increasing it to 6x will only make it a bigger flop. I just got a call from a sales rep from an ad network. They explained… Read More

Portent Placeholder Internet Marketing

7 Jun, 2006

Pondering Internet Marketing

By Ian Lurie

I'm on a bit of an internet marketing tear this week, with my little rant yesterday and now this post. I'm prepping for a breakfast presentation tomorrow, which may explain it. The first question in the presentation is 'What is internet marketing?'. Generally, when I ask that question, I get a range of answers, but none include 'my web site'. That's a major omission.

Portent Placeholder Internet Marketing

6 Jun, 2006

Internet Marketing Does NOT mean SEO!

By Ian Lurie

Go to Technorati.com and search for Internet Marketing. Half the posts that show up talk about search engine optimization. SEO does not equal Internet Marketing. It’s one piece of it, but it’s not all of it. Equating SEO and Internet Marketing is like saying an introduction is the same as a marriage proposal. Getting found… Read More

Web 2.0 doesn't exist. Internet Marketing

5 Jun, 2006

A (very) Brief Rant

By Ian Lurie

Three terms that make my right eye twitch: Web 2.0 isn’t. Someone building a ‘web 2.0’ web site is building a better web site. It’s not some sea change in how web sites work. A blog is not a revolution in internet technology. Blogging software is just a form of content management. Viral marketing is… Read More

Portent Placeholder Internet Marketing

5 Jun, 2006

My Own Dog Food

By Ian Lurie

Here’s a quick case study: Me. I’ve been marketing my book a bit for a week now, and had a nice burst of orders on the first weekend. Then things tailed off. A look at my traffic report told me folks are getting to the page and reading about the book , but not buying… Read More

Portent Placeholder Internet Marketing

2 Jun, 2006

Internet Politics: A Long Way To Go

By Ian Lurie

Since 2004, pundits have been saying that political campaigning on the internet has come of age. I beg to differ – it’s just barely been born. Howard Dean showed us all the potential of grass-roots online campaigning. Moveon.org continues to draw attention. And the Republican party made amazing use of the blogosphere during the last… Read More

Portent Placeholder Internet Marketing

1 Jun, 2006

I’ll Know it When I See It

By Ian Lurie

Seth Godin has given form to any designer’s worst nightmare: The marketer or boss who says “I’ll know it when I see it”. No you won’t. Check out what Seth says: http://sethgodin.typepad.com/seths_blog/2006/05/marketing_potho.html

Internet Marketing

26 May, 2006

Conversation Marketing, The Book

By Ian Lurie

In case any of you have wondered why my posts have slowed a bit of late: I have just taken my first book to publication. Conversation Marketing puts down on paper the internet marketing method I’ve used for years. If you’d like to learn more about it, or maybe even buy a copy, you can… Read More

Portent Placeholder Internet Marketing

12 May, 2006

747? Cessna? Pondering Internet Marketing

By Ian Lurie

When you’re making a decision about online marketing, think about what you want: A 747? Or a Cessna? That may sound derogatory. It’s not. I’ve sat at the controls of a Cessna (while it was flying). It’s wonderful. Simple, forgiving and reliable as all get out. A Cessna will get you from place to place.… Read More

Portent Placeholder Internet Marketing

11 May, 2006

The Year of Internet Marketing?

By Ian Lurie

Google just released a nifty new trending tool. It shows and compares search traffic and trends for phrases you type into the tool. On a whim, I did a search comparing ‘search marketing’ to ‘internet marketing’. Lo and behold, it looks like internet marketing is making big gains. You can see the search result here.

Portent Placeholder Internet Marketing

5 May, 2006

What’s the Difference?

By Ian Lurie

Internet marketing is not just a phrase that some agencies use to bill more. An internet marketing agency is altogether different from, say, a web site design firm or a search engine marketer. Internet marketing agencies do all of the things you’d get from these kinds of firms, but they pull it together in a… Read More

Portent Placeholder Internet Marketing

2 May, 2006

Fear, Uncertainty, Doubt

By Ian Lurie

I read an article in the Wall Street Journal yesterday that discussed e-commerce and how it’s now a requirement. Which leaves me wondering: Why do so few retailers do e-commerce right? I have my suspicions. Read on and see why so many online stores fail, and how to avoid their mistakes. Yet so few businesses… Read More