The Portent Blog

Portent Placeholder Internet Marketing

6 Jan, 2006

Why didn’t I think of that?

By Ian Lurie

Nothing else needs to be said, really: www.milliondollarhomepage.com (note – as of 1/13 this site appears to be having some bandwidth issues, so you may get a ‘not found’ or ‘site busy’ error when you click the above link)

Portent Placeholder Internet Marketing

27 Dec, 2005

Google Print Ads: No Measurement, No Joy

By Ian Lurie

Google’s been dabbling in print ads, and the results so far haven’t been great, says Business Week. They cite lack of flexible pricing, higher costs and an inability to target ads the same way Google Adwords does online. I think there’s a different reason: Measurement. Folks flock to Adwords pay-per-click ads because they can measure… Read More

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Portent Placeholder Internet Marketing

14 Dec, 2005

2006 Advertising: Internet’s Up

By Ian Lurie

Standard & Poor’s is predicting a terrible 2006 for every advertising medium except one: The Internet. It’s not hard to figure out why: With the focus on leaner/meaner/faster everything, the Internet is the logical marketing medium. It’s the only one where organizations can measure their audience, place an ad, and then measure exactly how well… Read More

Portent Placeholder Internet Marketing

1 Dec, 2005

2005: Online Marketing Tipping Point?

By Ian Lurie

ZDNet has a new article up that refers to 2005 as the ‘turning point’ for online advertising. I look at 2005 as even more – it was a watershed year for online marketing. Organizations are catching on: In an age when consumers are skipping TV commercials, cancelling newspaper subscriptions and replacing their radios with iPods,… Read More

Portent Placeholder Internet Marketing

16 Nov, 2005

Sometimes Silence Is Better

By Ian Lurie

Sometimes you’re better off saying nothing at all: www.ralesforsenate.org/issues.html The page shows ‘under construction’ for his ‘issues’ page. All jokes about honest politicians aside, couldn’t someone have taken 2 minutes to write a few bullet points? The first rule of good Internet marketing or political speech: If you have nothing to say, say nothing. This… Read More

Portent Placeholder Internet Marketing

13 Nov, 2005

SMPS Blogging Luncheon

By Ian Lurie

Tuesday, November 15, I’ll be speaking to the Seattle Chapter of SMPS about blogs as a marketing tool. It’ll be pretty free-form, but I’ll cover what really makes a blog a blog, how to decide if you need one, and a few do’s and don’ts… You can get the full information at http://www.smpsseattle.org/calendar/111505.html

Portent Placeholder Internet Marketing

19 Oct, 2005

Another Term Opportunity Slips Away

By Ian Lurie

Dang, looks like I missed another chance to coin a trendy term and make millions. Apparently Micropublishing is the new wave in advertising. Apparently that’s using blogs as an advertising vehicle. Put another way, it’s all about buying ads on lots of small, topical sites and then measuring the return. What a shock. Excuse me… Read More

Portent Placeholder Internet Marketing

14 Oct, 2005

Everyone’s A Barometer, Too

By Ian Lurie

Seth Godin’s latest ebook, Everyone’s an Expert (On Something) states that the current version of the Web “is about enabling people to share meaning.” The many blogs, customer reviews and online bids are ways that individuals share the meaning they attach to something. Hence, he says, everyone’s an expert about something. His upcoming service, Squidoo… Read More

Portent Placeholder Internet Marketing

4 Oct, 2005

ROI Article in Direct Magazine

By Ian Lurie

My article on measuring Internet ROI made it into this month’s Direct Magazine. You can read it at this address. But my obsessive compulsive side is coming out, and I can’t help but point out that Direct could improve their production standards a bit. On my trusty Powerbook, running Mozilla FireFox as my web browser,… Read More

Portent Placeholder Internet Marketing

4 Oct, 2005

Internet Marketing: Tools or Message?

By Ian Lurie

What is it about Internet marketing that has everyone so confused? Not the technology – you can always find folks to explain that. Not the creative, either. It’s how you blend them that drives marketers and technologists nuts. It’s a division between the creative and the technical. Some folks see their web sites as big… Read More

Portent Placeholder Internet Marketing

28 Sep, 2005

Conversation Marketing Breakfast #3

By Ian Lurie

Just wanted to let everyone know that my next Conversation Marketing Breakfast is next Wednesday, October 5, at 7:15 AM. The topic this time will be, appropriately enough, Conversation Marketing. If you’re looking for a chance to see how the whole Internet Marketing equation comes together, this is a good one to attend. The discussion… Read More

Portent Placeholder Internet Marketing

10 Aug, 2005

The End of Traditional Ad Billing

By Ian Lurie

Most traditional advertising agencies bill their clients for a percentage of total advertising buys. So if you hire an agency and they buy, say, $100,000 worth of television time, you’ll pay them about $10,000. What’s their incentive? To buy more advertising, and do cool, creative stuff that wins awards. They have very little incentive to… Read More

Portent Placeholder Internet Marketing

7 Aug, 2005

Marketing Messages: Who has to ‘Get it’

By Ian Lurie

A friend/client last week told me that they felt their marketing campaign hadn’t worked because their audience just didn’t ‘get it’. She said this in a tone of total frustration. Clearly, she felt her potential customers needed to get with the program. We’ve all felt this way. I often catch myself grinding my teeth when… Read More

Portent Placeholder Internet Marketing

4 Aug, 2005

Old Becomes New Again, Again: Click to Call

By Ian Lurie

As an internet marketer, I’ve always hated phones. With a passion. Why? Because I can’t tell why someone calls me. Did they find me in the phone book? On a search engine? From that e-mail I sent out? When customers call companies, the company has no way of knowing if they got the phone number… Read More

Portent Placeholder Internet Marketing

25 Jul, 2005

Bragging Modestly

By Ian Lurie

OK, maybe not completely modestly. The Puget Sound Business Journal did a piece on my firm, Portent Interactive. You can read it here: http://seattle.bizjournals.com/seattle/salespower/2005/07/25/