Internet Marketing Blog Posts

  • Everything or Small Business Only?
Portent Placeholder Internet Marketing

6 Jun, 2006

Internet Marketing Does NOT mean SEO!

By Ian Lurie

Go to Technorati.com and search for Internet Marketing. Half the posts that show up talk about search engine optimization. SEO does not equal Internet Marketing. It’s one piece of it, but it’s not all of it. Equating SEO and Internet Marketing is like saying an introduction is the same as a marriage proposal. Getting found… Read More

Web 2.0 doesn't exist. Internet Marketing

5 Jun, 2006

A (very) Brief Rant

By Ian Lurie

Three terms that make my right eye twitch: Web 2.0 isn’t. Someone building a ‘web 2.0’ web site is building a better web site. It’s not some sea change in how web sites work. A blog is not a revolution in internet technology. Blogging software is just a form of content management. Viral marketing is… Read More

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Portent Placeholder Internet Marketing

5 Jun, 2006

My Own Dog Food

By Ian Lurie

Here’s a quick case study: Me. I’ve been marketing my book a bit for a week now, and had a nice burst of orders on the first weekend. Then things tailed off. A look at my traffic report told me folks are getting to the page and reading about the book , but not buying… Read More

Portent Placeholder Internet Marketing

2 Jun, 2006

Internet Politics: A Long Way To Go

By Ian Lurie

Since 2004, pundits have been saying that political campaigning on the internet has come of age. I beg to differ – it’s just barely been born. Howard Dean showed us all the potential of grass-roots online campaigning. Moveon.org continues to draw attention. And the Republican party made amazing use of the blogosphere during the last… Read More

Portent Placeholder Internet Marketing

1 Jun, 2006

I’ll Know it When I See It

By Ian Lurie

Seth Godin has given form to any designer’s worst nightmare: The marketer or boss who says “I’ll know it when I see it”. No you won’t. Check out what Seth says: http://sethgodin.typepad.com/seths_blog/2006/05/marketing_potho.html

Internet Marketing

26 May, 2006

Conversation Marketing, The Book

By Ian Lurie

In case any of you have wondered why my posts have slowed a bit of late: I have just taken my first book to publication. Conversation Marketing puts down on paper the internet marketing method I’ve used for years. If you’d like to learn more about it, or maybe even buy a copy, you can… Read More

Portent Placeholder Internet Marketing

12 May, 2006

747? Cessna? Pondering Internet Marketing

By Ian Lurie

When you’re making a decision about online marketing, think about what you want: A 747? Or a Cessna? That may sound derogatory. It’s not. I’ve sat at the controls of a Cessna (while it was flying). It’s wonderful. Simple, forgiving and reliable as all get out. A Cessna will get you from place to place.… Read More

Portent Placeholder Internet Marketing

11 May, 2006

The Year of Internet Marketing?

By Ian Lurie

Google just released a nifty new trending tool. It shows and compares search traffic and trends for phrases you type into the tool. On a whim, I did a search comparing ‘search marketing’ to ‘internet marketing’. Lo and behold, it looks like internet marketing is making big gains. You can see the search result here.

Portent Placeholder Internet Marketing

5 May, 2006

What’s the Difference?

By Ian Lurie

Internet marketing is not just a phrase that some agencies use to bill more. An internet marketing agency is altogether different from, say, a web site design firm or a search engine marketer. Internet marketing agencies do all of the things you’d get from these kinds of firms, but they pull it together in a… Read More

Portent Placeholder Internet Marketing

2 May, 2006

Fear, Uncertainty, Doubt

By Ian Lurie

I read an article in the Wall Street Journal yesterday that discussed e-commerce and how it’s now a requirement. Which leaves me wondering: Why do so few retailers do e-commerce right? I have my suspicions. Read on and see why so many online stores fail, and how to avoid their mistakes. Yet so few businesses… Read More

Portent Placeholder Internet Marketing

28 Apr, 2006

SEO, Trust and Other Issues

By Ian Lurie

An article on Search Engine Watch notes that around 90% of American consumers now distrust advertising. That’s a lot. It’s also a fairly new development. How do you respond? One strategy is to focus on marketing venues that aren’t perceived as advertising. Search engines are a great example. Online PR/Blog marketing is another. It’s easy… Read More

Portent Placeholder Internet Marketing

29 Mar, 2006

Amazon Marketing Bloopers

By Ian Lurie

Mike sent me a priceless e-mail from Amazon.com. Here’s the important content: “For the next few days, you can pre-order your copy at a savings of 0% by following the link below.” Then below you see that the price is $6.96, for a savings of $.03. No doubt, this was generated by some of Amazon’s… Read More

Portent Placeholder Internet Marketing

13 Mar, 2006

When Creativity Overcomes Good Sense

By Ian Lurie

The state of Washington is launching a new, $442,000 marketing campaign. They undoubtedly invested a lot of time in coming up with a slogan to rival ‘I love NY’ and ‘What happens here, stays here’. In the end they came up with ‘SayWA’. Yes, SayWA. Huh? After choking on my morning cereal, I decided that… Read More

Portent Placeholder Internet Marketing

17 Feb, 2006

Most Web ‘Pros’ Don’t Measure

By Ian Lurie

You don’t have to take it from me. A Forrester Report states that only 13% of web professionals at 89 online companies said they actually measure the ROI of all web site changes. Only half said they measure the ROI of major changes. Half said they don’t measure the ROI of any changes at all,… Read More

Portent Placeholder Internet Marketing

13 Feb, 2006

Search Engine Optimization Fraud

By Ian Lurie

The Wall Street Journal posted an article about a search engine optimization company called Traffic Power. It’s a great lesson in how not to hire an SEO firm. Traffic Power’s tactics included ‘doorway pages’, which are pages invisible to users but crawlable by search engines. These pages are packed with keywords, in order to draw… Read More