The Portent Blog

Internet Marketing

29 Jun, 2012

Webinar Slides: 30 Internet Marketing Tips You Need RIGHT NOW

By Ian Lurie

From my webinar yesterday. Have a gander. The video’s going live in a few hours: 30 Internet Marketing Tips You Should Do RIGHT NOW View more presentations from Ian Lurie

five seconds Internet Marketing

7 Jun, 2012

How to Engage Your Audience in Five Seconds

By Portent Staff

I like to look at a potential customer the same way I look at a potential mate (Don’t make it weird). And in this mindset, there is one tenet I follow above all else: less is more. The more time I spend trying to convince a girl that she should kiss my face, the more… Read More

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Portent Placeholder Internet Marketing

22 May, 2012

Seducing the Client: Four Tips for Making a Good First Impression

By Portent Staff

They say you only get one chance to make a first impression. It’s true. On dates, with mother-in-laws and in business. Thankfully, I aced my first date with my husband and we currently live happily ever after. With two cats. One Keurig. No picket fence. Meeting a client for the first time is also like… Read More

The Many Hats of an Account Strategist Internet Marketing

2 May, 2012

Hat Trick: How Account Strategists Do It All

By Portent Staff

For someone with only one head, I wear a lot of hats.  Most people have jobs they can explain in a sentence (“I’m a doctor / librarian / deep sea diver.”)  But I’m not one of those people: I’m an Account Strategist for Portent. As such, I find myself in all manner of situations, solving… Read More

Internet Marketing

17 Apr, 2012

Three principles of internet marketing

By Ian Lurie

I’ve put in some time lately talking about what internet marketing is not. I thought I’d take a crack what internet marketing is, for a change. Internet marketing’s driven by three principles that are often in tension: Note that I didn’t say The three principles of internet marketing. These are principles of internet marketing. But… Read More

yeah, I'll get hatemail for this one, too Internet Marketing

13 Mar, 2012

My problem(s) with ‘inbound marketing’

By Ian Lurie

I want to emphasize that this is a friendly discussion between Rand and I—we’re colleagues and friends, plus our companies are close enough together that he could bring his much more numerous minions to Portent and wipe us out in one afternoon of horrifying nerd slap-fighting. I’ve received a few comments I deleted because they… Read More

Portent Placeholder Internet Marketing

9 Mar, 2012

Humor & Sharing Behavior: How Laughter Rules the Web

By Portent Staff

And you thought it was kittens and porn!  (There’s plenty of that, too…)   Funny people are popular people. How else can we explain an average-looking dude like Jason Sudekis scoring some of the hottest Betties in Hollywood?  But when X = funny, well, that’s another story. And as marketers – hockers of hope, deliverers… Read More

Rick Santorum did not approve this blog post Internet Marketing

8 Mar, 2012

12 questions to ask before you build an app

By Ian Lurie

Rick Santorum throws up at JFK speeches. I throw up when someone says “We want to build an i[whatever] app!” I have one question. Why? Have you really, really considered why you’re building your app? Here’s 10 questions to help you decide: Can I afford it? I’m sorry, but you can’t build a quality mobile… Read More

it worked the last 10 times Internet Marketing

7 Mar, 2012

Marketing hubris will get you killed

By Ian Lurie

Marketing hubris will get you killed. Especially in search. I hate it when someone asks me “Have you worked with other companies like ours?” If I have, I consider it a vulnerability, not a strength, because I’ve got the a-word: Assumptions. Anyone starting a marketing campaign with assumptions is one step from failure. Why? Because… Read More

Internet Marketing

6 Mar, 2012

SMX West 2012 Lessons in Social and Mobile Search

By Mike Fitterer

The last week of February, search marketers from around the world assembled in sometimes-sunny San Jose, CA to geek out and discuss the latest internet marketing trends. Due to massive generosity from the Portent C-Suite I had the privilege of attending. For those of you who were unable to attend SMX West 2012, this post… Read More

internet-marketing-lifecycle Internet Marketing

5 Mar, 2012

Internet marketing: The lifecycle

By Ian Lurie

Once again, I get to subject you all to my utter lack of artistic skills. I’ve been working on a simpler diagram of the internet marketing lifecycle for about six months. It’s finally ready, I think, for a public glance. This one boils it all down to a less-pretty but hopefully more clear concept. BE… Read More

email-marketing Internet Marketing

28 Feb, 2012

7 Email Marketing Fails and How to Avoid Them

By Portent Staff

Email marketing is a great tool for reaching out to potential clients and nurturing leads. Unfortunately, email marketing can be a double-edged sword. Some emails are so maddening that they make a person want to become physically violent. Thankfully we love our computers too much to do them any real harm. So take a deep… Read More

Portent Placeholder Internet Marketing

27 Feb, 2012

SNEAK PEEK: Ian Lurie to Present Data-Driven Content Strategies at Tomorrow’s SEOMoz PRO Webinar

By Portent Staff

Friends, SEOmans, eMad Men— LEND IAN YOUR EARS. Tomorrow at 10:30 a.m. (PST), Ian Lurie, CEO and Webfather of Portent, Inc., will give an exclusive webinar at SEOmoz.  His free-to-all-comers presentation “Data-Driven Content” will illuminate, educate, inform and otherwise rock your search marketing world.  (We hope.) Topics Ian will cover include: Why great content is… Read More

Portent Placeholder Internet Marketing

27 Feb, 2012

Ian Lurie Named to SEMPO Board of Directors

By Portent Team

Portent, Inc. CEO Ian Lurie has been named to the  2012-2014 Search Engine Marketing Professional Organization (SEMPO) Board of Directors. “I’m excited to be on the board with such a great group of search marketers,” Lurie said. “SEMPO’s done some great things for our industry, and I know we’ll be able to grow the organization.” Lurie… Read More

Internet Marketing

24 Feb, 2012

The 10-5-10 social media routine: You must matter

By Ian Lurie

These are the annotated slides from my presentation at SEMPDX Searchfest today. I talked about social media, having a productive routine and building a powerful campaign without sucking up 4 hours a day: Your daily social media routine – stuff that matters View more presentations from Ian Lurie

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