Internet Marketing Blog Posts

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Rick Santorum did not approve this blog post Internet Marketing

8 Mar, 2012

12 questions to ask before you build an app

By Ian Lurie

Rick Santorum throws up at JFK speeches. I throw up when someone says “We want to build an i[whatever] app!” I have one question. Why? Have you really, really considered why you’re building your app? Here’s 10 questions to help you decide: Can I afford it? I’m sorry, but you can’t build a quality mobile… Read More

it worked the last 10 times Internet Marketing

7 Mar, 2012

Marketing hubris will get you killed

By Ian Lurie

Marketing hubris will get you killed. Especially in search. I hate it when someone asks me “Have you worked with other companies like ours?” If I have, I consider it a vulnerability, not a strength, because I’ve got the a-word: Assumptions. Anyone starting a marketing campaign with assumptions is one step from failure. Why? Because… Read More

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Internet Marketing

6 Mar, 2012

SMX West 2012 Lessons in Social and Mobile Search

By Mike Fitterer

The last week of February, search marketers from around the world assembled in sometimes-sunny San Jose, CA to geek out and discuss the latest internet marketing trends. Due to massive generosity from the Portent C-Suite I had the privilege of attending. For those of you who were unable to attend SMX West 2012, this post… Read More

internet-marketing-lifecycle Internet Marketing

5 Mar, 2012

Internet marketing: The lifecycle

By Ian Lurie

Once again, I get to subject you all to my utter lack of artistic skills. I’ve been working on a simpler diagram of the internet marketing lifecycle for about six months. It’s finally ready, I think, for a public glance. This one boils it all down to a less-pretty but hopefully more clear concept. BE… Read More

email-marketing Internet Marketing

28 Feb, 2012

7 Email Marketing Fails and How to Avoid Them

By Portent Staff

Email marketing is a great tool for reaching out to potential clients and nurturing leads. Unfortunately, email marketing can be a double-edged sword. Some emails are so maddening that they make a person want to become physically violent. Thankfully we love our computers too much to do them any real harm. So take a deep… Read More

Portent Placeholder Internet Marketing

27 Feb, 2012

SNEAK PEEK: Ian Lurie to Present Data-Driven Content Strategies at Tomorrow’s SEOMoz PRO Webinar

By Portent Staff

Friends, SEOmans, eMad Men— LEND IAN YOUR EARS. Tomorrow at 10:30 a.m. (PST), Ian Lurie, CEO and Webfather of Portent, Inc., will give an exclusive webinar at SEOmoz.  His free-to-all-comers presentation “Data-Driven Content” will illuminate, educate, inform and otherwise rock your search marketing world.  (We hope.) Topics Ian will cover include: Why great content is… Read More

Portent Placeholder Internet Marketing

27 Feb, 2012

Ian Lurie Named to SEMPO Board of Directors

By Portent Team

Portent, Inc. CEO Ian Lurie has been named to the  2012-2014 Search Engine Marketing Professional Organization (SEMPO) Board of Directors. “I’m excited to be on the board with such a great group of search marketers,” Lurie said. “SEMPO’s done some great things for our industry, and I know we’ll be able to grow the organization.” Lurie… Read More

Internet Marketing

24 Feb, 2012

The 10-5-10 social media routine: You must matter

By Ian Lurie

These are the annotated slides from my presentation at SEMPDX Searchfest today. I talked about social media, having a productive routine and building a powerful campaign without sucking up 4 hours a day: Your daily social media routine – stuff that matters View more presentations from Ian Lurie

open for business! Internet Marketing

21 Feb, 2012

20 must-haves for your new SEO business

By Ian Lurie

So, you’re heading on your own as an SEO consultant. Welcome to our weird little club! Before you start, you might want to make sure you’ve got: Knowledge. I really, really hope I don’t have to point this out. But you need strong knowledge of SEO: Far more than you can get in a few… Read More

Internet Marketing

17 Feb, 2012

Writing for leads: Presentation slides

By Ian Lurie

I did a presentation a while ago about web copywriting, specifically for leads-based and professional services businesses. Today I rewrote it for a more general audience, and sharpened up a few things. Here it is – have a look-see:

twitter-follow Internet Marketing

16 Feb, 2012

10 Internet Marketing Experts to Follow on Twitter

By Portent Staff

For us in the internet marketing community, Twitter is the best way to get the latest insights from all the top minds in our field. The world of SEO is always changing, and if you’re working off old information you could be doing more harm than good to your website. In order to stay ahead… Read More

G+ is a riddle, that's for certain Internet Marketing

14 Feb, 2012

Google Plus Box Ranking Factors Report

By Ian Lurie

Google Search Plus Your World (GSPYW, for short). Social media belly button lint? Or the best damned thing since chocolate? It’s a riddle. But GSPYW builds traffic a bunch of ways. The best (so far) is the ‘Plus Box’: Question is, how does Google decide which pages and profiles get that coveted spot? Also, how… Read More

Internet Marketing

1 Feb, 2012

Webinar video now available

By Ian Lurie

All I ask in exchange is your soul. Well. Actually just your e-mail address, if you don’t mind. Click here to sign up and watch the video of the first webinar, ‘Internet marketing 101’. I won’t spam you. Much.

Portent Placeholder Internet Marketing

1 Feb, 2012

6 Crucial Internet Account Management Tips

By Mike Fitterer

When someone asks me what I do professionally I usually tell them I’m a pirate, a ninja, or a wine connoisseur. Then I tell them that I moonlight as an Account Strategist at an Internet marketing agency. Inevitably they ask “what the hell does that mean?” The truth is that this is a perfectly legitimate… Read More

Portent Placeholder Internet Marketing

30 Jan, 2012

A Take Action Framework

By Portent Staff

I have two styles of work. One is intuitive. When I have invested my 10,000 hours into I work quickly. I can because I have the knowledge and experience needed to be accurate and effective. I am not, unfortunately, an expert on all things. In fact, when it comes to most topics I know just… Read More

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