Personas and Search Marketing: Talk at SMX Today
Ian Lurie Feb 26 2008
I gave a talk about personas in search engine marketing today at SMX West, and then participated in a panel discussion on the topic.
You can grab the slides, and find links to others’ feelings on the presentation, here.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More