Personas Presentation at SMX West: My Slides

Ian Lurie

I just finished my presentation at SMX. It was an absolute blast. I sat on a panel with Gord Hotchkiss of Enquiro and Brian Bond of FutureNow, Inc..
A big crowd, lots of questions, great audience.
Here are my slides, if you want ’em:
David Wallace at Search Engine Roundtable also wrote a blurb about the presentation: Click here to read it.
Susan Esparza from Bruce Clay, Inc. did a really in-depth liveblog of the presentation too.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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