Personas Tutorials

Ian Lurie

I’m on a bit of a personas kick lately. Here are the tutorials I’ve written to date:

Get In Your Customers’ Heads: Creating Great Personas

The introduction.

The 4 Rules of Personas: Creating Great Personas, Part 2

Applying personas directly to your internet marketing strategy.

3 Rules for Applying Personas to E-mail Marketing

This one’s pretty clear from the title, I hope…

Search Marketing and Personas: Opening Your Customer’s Heads

I go on a ‘Heroes’ kick, and talk about personas’ application to search marketing.

Here’s my post regarding SMX West, too. SMX West Slides, etc.

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Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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