Ian Lurie Oct 9 2007
I’m on a bit of a personas kick lately. Here are the tutorials I’ve written to date:
Applying personas directly to your internet marketing strategy.
This one’s pretty clear from the title, I hope…
I go on a ‘Heroes’ kick, and talk about personas’ application to search marketing.
Here’s my post regarding SMX West, too. SMX West Slides, etc.
Technorati Tags: personas
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More