Personas Video: SEOMoz Whiteboard Friday
Ian Lurie Jan 18 2008
Rand Fishkin over at SEOMoz very kindly invited me to this week’s Whiteboard Friday to discuss personas in internet marketing.
If you’ve never seen a Whiteboard Friday, they’re brief videos, hosted by Rand, that discuss various internet marketing topics.
You can see the video here.
Does the camera make me look fat? Or just show how far my hairline has receded? You be the judge…
Ian Lurie
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More
3 Comments
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Ian –
Great video. I remember learning about personas in my behavioral marketing course back in college, but havent even thought about it regarding internet marketing.
One question. How scaleable is this to do for every client. It just seems it would take a lot of time.
You don’t look fat at all! Hairline, maybe! :)
Great video – helped me understand what you already wrote about much better!
Very generous, Rex.
Really at my age it’s more about looking… mushy… than fat :)