Playing On One Buttock
Ian Lurie Nov 3 2006
He made one point that really stuck with me: A great concert pianist will often sway and lean with their music. They’re lost to it, taking risks and not worrying, right then, about what the audience will think. As they lean they end up playing, most of the time, on one buttock.
And they play beautiful music that leaves their audience spellbound.
So much of marketing is so conservative, so stuck on older creative principles, not because we know they work best, but because we’re afraid to take a leap.
We should all try playing on one buttock a bit more often, I think. The pianist’s audience loves their music. Ours might, too….
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More