He made one point that really stuck with me: A great concert pianist will often sway and lean with their music. They’re lost to it, taking risks and not worrying, right then, about what the audience will think. As they lean they end up playing, most of the time, on one buttock.
And they play beautiful music that leaves their audience spellbound.
So much of marketing is so conservative, so stuck on older creative principles, not because we know they work best, but because we’re afraid to take a leap.
We should all try playing on one buttock a bit more often, I think. The pianist’s audience loves their music. Ours might, too….
If you can, see Benjamin Zander speak. If you haven’t read his book, do so, trust me…