Pondering Internet Marketing
Ian Lurie Jun 7 2006
I’m on a bit of an internet marketing tear this week, with my little rant yesterday, and now this post.
I’m prepping for a breakfast presentation tomorrow, which may explain it. The first question in the presentation is ‘What is internet marketing?’. Generally, when I ask that question, I get a range of answers, but none include ‘my web site’. That’s a major omission.
Your web site is the first, critical component of an internet marketing campaign. It’s not a separate project, or separate thing. You need to be considering your campaign when you build your site.
Before I get the flood of e-mails: Sure, you could use e-mail with phone numbers and skip the site, but would you?…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More