Pondering Internet Marketing

Ian Lurie

The Thinker by Rodin in Paris museum isolated on white background
I’m on a bit of an internet marketing tear this week, with my little rant yesterday, and now this post.

I’m prepping for a breakfast presentation tomorrow, which may explain it. The first question in the presentation is ‘What is internet marketing?’. Generally, when I ask that question, I get a range of answers, but none include ‘my web site’. That’s a major omission.

Your web site is the first, critical component of an internet marketing campaign. It’s not a separate project, or separate thing. You need to be considering your campaign when you build your site.

Before I get the flood of e-mails: Sure, you could use e-mail with phone numbers and skip the site, but would you?…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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  1. I agree, your website is the kernel of your internet advertising program. You need to make sure your website is bang on before starting any other activities.

  2. Same here. Establishing a business website also means building your marketing efforts. Every detail on your web page is essential to your success, thus, you have to combine effective marketing efforts too.

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