Pyramid Marketing, 2: The Results
Ian Lurie Oct 30 2006
The answer is a qualified ‘yes’.
So far I’ve received as much traffic in any 24-hour period as I usually get in a week. Average time on the site is down to about 3 minutes from 4 minutes. Average page views per visitor is the same – 2 page views per session, with an important qualifier: That includes RSS feed views. Take out the RSS feed and it’s closer to 7 pages per session.
I have about 15 more folks on the site’s notification e-mail list, too.
However, I haven’t sold a single book. Sniff.
I’m collecting these stats while stoned on DayQuil and corralling two sugar-crazed children. So while they may be inaccurate, I can vouch for their consistent inaccuracy.
Regardless, the upshot is: More traffic, and apparently interested visitors, but no high-value conversions (book sales). Standing on its own MMMZR.com doesn’t look like a great ad value, but it does look like a good way to jump-start a campaign. Plus, if someone buys an ad above yours, you get a full refund…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More