A few folks have very astutely asked me whether my test on http://www.mmmzr.com/ generated quality, targeted traffic.
The answer is a qualified ‘yes’.
So far I’ve received as much traffic in any 24-hour period as I usually get in a week. Average time on the site is down to about 3 minutes from 4 minutes. Average page views per visitor is the same – 2 page views per session, with an important qualifier: That includes RSS feed views. Take out the RSS feed and it’s closer to 7 pages per session.
I have about 15 more folks on the site’s notification e-mail list, too.
However, I haven’t sold a single book. Sniff.
I’m collecting these stats while stoned on DayQuil and corralling two sugar-crazed children. So while they may be inaccurate, I can vouch for their consistent inaccuracy.
Regardless, the upshot is: More traffic, and apparently interested visitors, but no high-value conversions (book sales). Standing on its own MMMZR.com doesn’t look like a great ad value, but it does look like a good way to jump-start a campaign. Plus, if someone buys an ad above yours, you get a full refund…