Pyramid Marketing: A Pricey Test
Ian Lurie Oct 28 2006
Seth Godin had an article about MMMZR on his site. The concept was so bizarre and so interesting that I purchased an ad.
Basically, it’s the ultimate pyramid marketing scheme, gone viral.
It was expensive. Really expensive. But, on the other hand, it’s sent as much traffic to this site in the last two hours as I got all day yesterday. We’ll see how it works out.
Further bulletins as events warrant…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More