Pyramid Marketing: A Pricey Test

Ian Lurie

pyramid hierarchy
Seth Godin had an article about MMMZR on his site. The concept was so bizarre and so interesting that I purchased an ad.

Basically, it’s the ultimate pyramid marketing scheme, gone viral.

It was expensive. Really expensive. But, on the other hand, it’s sent as much traffic to this site in the last two hours as I got all day yesterday. We’ll see how it works out.

Further bulletins as events warrant…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. agreed. interesting site
    but was the extra traffic any good … and how long until we as marketers find out?!

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