Question of the Day: Why do we hate spam?

Ian Lurie

Why do we hate e-mail spam with such a passion?

I mean, I hate it far, far more than the reams of direct mail I receive. Yet e-mail spam is easier to get rid of, easier to spot before I open it, and doesn’t give me paper cuts.

So what’s the deal? Anyone? Bueller?…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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