ROI Article in Direct Magazine

Ian Lurie

Chief Marketer Website
My article on measuring Internet ROI made it into this month’s Direct Magazine. You can read it at this address.

But my obsessive compulsive side is coming out, and I can’t help but point out that Direct could improve their production standards a bit. On my trusty Powerbook, running Mozilla FireFox as my web browser, headings don’t space correctly, nothing is aligned, numbered and bulleted items are mis-spaced, and the whole page is a search engine optimization nightmare.

It’s a great publication, but they’re sacrificing some potential subscribers, I think.

Maybe they’d like to hire a firm in Seattle to help them out?…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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