My article on measuring Internet ROI made it into this month’s Direct Magazine. You can read it at this address.
But my obsessive compulsive side is coming out, and I can’t help but point out that Direct could improve their production standards a bit. On my trusty Powerbook, running Mozilla FireFox as my web browser, headings don’t space correctly, nothing is aligned, numbered and bulleted items are mis-spaced, and the whole page is a search engine optimization nightmare.
It’s a great publication, but they’re sacrificing some potential subscribers, I think.
Maybe they’d like to hire a firm in Seattle to help them out?…