ROI Article in Direct Magazine

Ian Lurie Oct 4 2005

Chief Marketer WebsiteMy article on measuring Internet ROI made it into this month’s Direct Magazine. You can read it at this address.

But my obsessive compulsive side is coming out, and I can’t help but point out that Direct could improve their production standards a bit. On my trusty Powerbook, running Mozilla FireFox as my web browser, headings don’t space correctly, nothing is aligned, numbered and bulleted items are mis-spaced, and the whole page is a search engine optimization nightmare.

It’s a great publication, but they’re sacrificing some potential subscribers, I think.

Maybe they’d like to hire a firm in Seattle to help them out?…

tags : conversation marketing