Search Engines Are the Biggest Goldfish
Ian Lurie Aug 19 2008
Folks keep asking me whether I’m an SEO professional. Not exactly – I’m an internet marketing pro. So why, they ask, do you spend so much time worrying about search rankings, pay per click and keywords?
Let me put it into pictures. Imagine the internet is a goldfish bowl, and traffic is food:
Search engines dominate traffic, customers, conversions and everything else that matters. Design that Flash-only site if you want. Put your text into images because it looks better. But I’ll still laugh at you when you get zero business.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More