SEO Stats: Local Search Grows
Ian Lurie Jun 14 2006
Ignore search marketing, and internet marketing, and your audience may walk away from you.
Here’s a few interesting stats from Understanding Searcher Behavior:
Over half of search engine users now substitute internet search for the phone book.
43% of search engine users now use search engines to find local services.
Local search is a growing force. So saying ‘I only do business in my own town’ probably isn’t a good argument for ignoring the internet any more.
Put it another way: A full page yellow pages ad is in front of a shrinking potential audience 365 days a year, and costs at least $10,000 (plus design).
A well-crafted web site and local search campaign is in front of a growing potential audience 365 days a year, and you can set it all up for $10,000 working with an agency.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More