SEO Stats: Local Search Grows

Ian Lurie

Ignore search marketing, and internet marketing, and your audience may walk away from you.

Here’s a few interesting stats from Understanding Searcher Behavior:
Over half of search engine users now substitute internet search for the phone book.

Understanding Search Behavior

43% of search engine users now use search engines to find local services.

Local search is a growing force. So saying ‘I only do business in my own town’ probably isn’t a good argument for ignoring the internet any more.

Put it another way: A full page yellow pages ad is in front of a shrinking potential audience 365 days a year, and costs at least $10,000 (plus design).

A well-crafted web site and local search campaign is in front of a growing potential audience 365 days a year, and you can set it all up for $10,000 working with an agency.

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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