SEO, Trust and Other Issues

Ian Lurie Apr 28 2006

Search Engine Watch article screenshotAn article on Search Engine Watch notes that around 90% of American consumers now distrust advertising.

That’s a lot. It’s also a fairly new development. How do you respond?

One strategy is to focus on marketing venues that aren’t perceived as advertising. Search engines are a great example. Online PR/Blog marketing is another. It’s easy to ignore both because they take a long time to gather momentum. But the long-term payoff is huge.

tags : conversation marketing