SEO, Trust and Other Issues
Ian Lurie Apr 28 2006
An article on Search Engine Watch notes that around 90% of American consumers now distrust advertising.
That’s a lot. It’s also a fairly new development. How do you respond?
One strategy is to focus on marketing venues that aren’t perceived as advertising. Search engines are a great example. Online PR/Blog marketing is another. It’s easy to ignore both because they take a long time to gather momentum. But the long-term payoff is huge.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More