Seth Godin Asks: Will the iPhone Win?
Ian Lurie May 1 2007
Yes. It will.
Not only is the iPhone a game-changing device, it’s also being masterfully marketed to capture the long tail before it even hits the market (is that possible?).
Plus, Apple is reinventing the phone, but only by combining things that folks already like, and use.
So, there’s my prediction. We’ll see how that pans out.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More