Seth Godin Asks: Will the iPhone Win?
Ian Lurie May 1 2007
Yes. It will.
Not only is the iPhone a game-changing device, it’s also being masterfully marketed to capture the long tail before it even hits the market (is that possible?).
Plus, Apple is reinventing the phone, but only by combining things that folks already like, and use.
So, there’s my prediction. We’ll see how that pans out.
CEO & Founder
Ian Lurie is CEO and founder of Portent. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More