Internet Marketing

Seth Godin on Analysis vs. Intuition

intuition v analysis
Seth Godin has a wonderful post about intuition vs. analysis.

Of course I think it’s wonderful. First of all, he’s reading holding onto not recycling a copy of my book (I hope) and may offer some feedback. Second, his opinion nicely matches mine.

If you’re always too terrified of failure to trust your gut, seeking instead empirical proof, you’ll never make much progress. Especially in Internet marketing. It’s not like there’s 50 years of historical data to fall back on.

Analysis has its place: You can analyze results. But you can’t analyze the future, so it all comes down to gut instinct.

So take a little gamble. Build your own simple site for your Next Big Idea. Try advertising in a venue that just seems right. Worst case, you fail, and you learn something. C’mon. It’s not just me saying it. It’s Seth Godin, too…

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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