Seth Godin on Analysis vs. Intuition
Ian Lurie Jul 27 2006
Seth Godin has a wonderful post about intuition vs. analysis.
Of course I think it’s wonderful. First of all, he’s reading holding onto not recycling a copy of my book (I hope) and may offer some feedback. Second, his opinion nicely matches mine.
If you’re always too terrified of failure to trust your gut, seeking instead empirical proof, you’ll never make much progress. Especially in Internet marketing. It’s not like there’s 50 years of historical data to fall back on.
Analysis has its place: You can analyze results. But you can’t analyze the future, so it all comes down to gut instinct.
So take a little gamble. Build your own simple site for your Next Big Idea. Try advertising in a venue that just seems right. Worst case, you fail, and you learn something. C’mon. It’s not just me saying it. It’s Seth Godin, too…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More