Seth Godin on Marketing: The Conversation

Ian Lurie May 11 2005

sg good marketerSeth Godin has a new blog post that cuts to the heart of marketing versus advertising. He even says ‘Good Marketers Measure’. Bless you, Seth!

It also mentions marketing as a conversation a few times, but I’d add something: Online marketing is a real-time conversation between you, your audience, and between audience members. If you measure, be prepared to use the results to adjust your message, fast.

tags : conversation marketing