Sometimes Silence Is Better

Ian Lurie

Sometimes you’re better off saying nothing at all:

The page shows ‘under construction’ for his ‘issues’ page.

All jokes about honest politicians aside, couldn’t someone have taken 2 minutes to write a few bullet points?

The first rule of good Internet marketing or political speech: If you have nothing to say, say nothing. This page makes the candidate look completely out of touch, disorganized and simply not aware of how his potential constituents communicate.

I guess he’s hoping none of the voters in Maryland — folks who live and work near Washington DC — use the Internet.

I KNOW he would have been better off with no web site at all.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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