The Humungous Guide to Content Strategy
Ian Lurie Aug 23 2013
I went a little nuts here. I started writing a short ‘how-to’ post on content audits. Then it turned into a longer post on content strategy. Then it became a mini-infographic.
It ended up being a top-to-bottom guide on how we do content strategies at Portent. We put it into a custom format so it’s easier to read:
I look forward to your adulation/catcalls…
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.