I spent this afternoon in a fascinating branding exercise for a client. We talked a lot about what comprises a brand. A lot of it was stuff I’ve talked about here before: Your brand is the totality of the experience customers have when they encounter you.
But it suddenly dawned on me that a lot of folks confuse brand with style.
Branding is what you say.
Style is how you say it.
SEO is increasingly about both: Search engines are constantly searching for ways to tell good content from bad. Google and Bing are constantly refining their algorithms to better judge brand and style:
- Content quality (brand)
- Site performance (style)
- Authority, which is really just endorsements from third parties (brand)
- Content relevance (brand)
No grand insights here. Just a little Monday afternoon musing. Have a good week everyone.