The intersection of brand, style, and SEO
Ian Lurie Nov 7 2011
I spent this afternoon in a fascinating branding exercise for a client. We talked a lot about what comprises a brand. A lot of it was stuff I’ve talked about here before: Your brand is the totality of the experience customers have when they encounter you.
But it suddenly dawned on me that a lot of folks confuse brand with style.
Branding is what you say.
Style is how you say it.
SEO is increasingly about both: Search engines are constantly searching for ways to tell good content from bad. Google and Bing are constantly refining their algorithms to better judge brand and style:
- Content quality (brand)
- Site performance (style)
- Authority, which is really just endorsements from third parties (brand)
- Content relevance (brand)
No grand insights here. Just a little Monday afternoon musing. Have a good week everyone.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More